This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key cri
This major international text introduces the key themes, issues and theoretical approaches in the field. A central concern is to put the politics back into the study of communication by posing key cri
Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democrac
In recent years the extent to which marketing strategies inform political behaviour has grown to unprecedented levels, fundamentally reshaping politics. Based upon an analysis of existing theoretical
