Serge Moscovici

How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not onl

The Age of the Crowd is at one level an historical account of the development of mass psychology, and at another an analysis of its implications for prevalent political and social life. It was the prophecy of Gustave Le Bon in 1895 that the twentieth century would be 'l'âge des foules' that gave Serge Moscovici the title for his book, and it presents a systematic exposition of Le Bon's ideas and those of Gabriel Tarde, demonstrating convincingly their influence on the theories of collective psychology advanced by Sigmund Freud. These theories are re-examined by Professor Moscovici in a fascinating commentary on political life: Hitler, Mussolini, Lenin, Stalin and Trotsky all in some way applied them in their leadership styles with consequences that are all too familiar. The scenario painted by this volume is a disturbing one. Serge Moscovici's acute analyses of mass phenomena raise fundamental questions concerning the foundations of democracy.

How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social processes also in terms of minority influence can the paradox be resolved. The volume is organised into two broadly based but interconnected parts. Part I analyses the process of influence itself, while Part II sets it within the context of groups. The influence of minorities is thus located within the cognitive and social field in which interaction between minorities and majorities occurs. The original and dynamic research paradigms presented here and the theoretical and empirical results that are reported offer alternative insights not onl

Considered the leading contemporary European social psychologist for his groundbreaking work on social influence and crowd psychology, Serge Moscovici has played a definitive role in shaping the traje

When the social, political or moral order is threatened,there is often talkof conspiracy. Conspiracy theories af-fect firmly held beliefs and collective emotions and play acentral role in our

This volume discusses the interface between human development and socio-cultural processes by exploring the writings of Gerard Duveen, an internationally renowned figure, whose untimely death left a v

本書以介紹為主，不要求讀者精通建模技術，從基礎開始假設讀者僅能夠理解變量的定義（在數學和編程的意義上）、方程式、不等式和函數。本書綜合了十年間的討論，以及在奧克蘭大學的建模入門課程和研究生課程，每個模型都使用Google OR-Tools在Python中表

The publication in English of Serge Moscovici's Psychoanalysis, Its Image and Its Public is an event of singular importance for social psychology. For the first time, English-speaking readers will hav

This fascinating book makes an important contribution to the history of the social sciences. It tells the largely hidden story of how social psychology became an international social science, vividly

Serge Moscovici first introduced the concept of social representations into contemporary social psychology nearly forty years ago. Since then the theory has become one of the predominant approaches in

This brilliant and original book sets out to dismantle the idea that movements, crises and other phenomena produced in society must be explained by exclusively social causes, without recourse to psych