Poor adherence (or compliance) to treatment is well recognized, and has major medical, psychological, and economic consequences. This book fulfils a pressing need by providing up-to-date and comprehen
"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutioni
A practical approach to the recognition and management of all aspects of migraineMigraine, characterized by periodic bursts of severe debilitating headache, is increasingly recognized as being not onl
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a criti
Marketing is central to our everyday lives, and as an academic subject its popularity has been steadily growing for the last thirty years. During time, it has become increasingly fashionable to gestur
Branding has become so successful and so ubiquitous that even cultural institutions have embraced it. In this witty and trenchant social analysis, James Twitchell shows how churches, universities, an
