The goal of the book is to facilitate both teaching of applied econometrics, particularly in undergraduate and Master courses, and learning by students or those concerned with a formal measurement of
The content is original because is one of the few work which tries to address the counterfeiting and illegitimate trade topic considering a strategic and supply chain management perspective. Generally
This book clearly shows which industries are the most impacted by blockchain technologies and provides several decision support tools for business executives. Managers in the most affected industries
This volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch-points. In crafting
This book is a cultural journey into our living quantifiable society through the unusual viewpoint of digital philosophy. In five easy chapters, the book unveils: the hidden nature of software data co
Neuroeconomics is a recent promising interdisciplinary scientific area which involves neuroscientists, economists, and psychologists interested in offering a new and shared theoretical vision that con
Buying behavior is a process that is conditioned by a complex receptive system, originating with the product’s physical impulses (features such as function, size, packaging, and brand), its loca
Corporate Debt Management is an essential, practical and easy-to-read book . It summarizes in simple and clear terms the main theoretical contributions on the subject of debt decision choices and effe
This book is an editorial project on the meanings of Fashion System today in a future perspective. Its purpose is standing out among the publications on the subject because of its easy approach to thi
What is the role of events in the marketingcommunication mix? What goals can be legitimatelyattributed to events? How to use eventsto deliver memorable experiences? How to measureevent results and max
This book is written for undergraduate students in Economics and in Political Science who want to learn about the political economics of redistributive policies. It provides a positive analysis of the
The book is based on an empirical analysis of large high tech companies and how scientists, researchers and engineers manage knowledge flow to generate innovative outcomes. The book should be useful
Cultural organizations play a crucial role in the contemporary society, thus, they need to respond to expectations of multiple private and public actors and, moreover, they have specific characteristi
The aim of this book is to understand whether the new social game creates wealth for its participants. For this reason, the authors look at the theoretical implications of the increasing overlap betwe
