Free Form Productions

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴你： 這些殿堂級商品背後的「創造性破壞」思維 本書作者和田徹在日本麒麟啤酒公司服務30年，開發了「冰結」、「淡麗」等史無前例的熱銷商品，創下超過9兆日圓的銷售額，他也是開創全球無酒精啤酒市場的第一人。 原本他在公司負責的酒類，再怎麼暢銷，頂多也只能賣10萬瓶，但後來他卻企劃出銷售破100億瓶的「冰結」、破420億瓶的「淡麗」，到底他的企劃方法做了什麼改變？ 和田徹在書中首度公開24種打造殿堂級熱銷商品的技巧，一開始就明白點出，在既有市場中與類似商品競爭，只會把市場做小，利潤越來越低；重點應該是「重新改造市場」，也就是「創造性破壞」，這可以從想像消費者10～30年後的理想生活開始。 做企劃最常遇到的問題就是沒靈感，作者特別分享了讓想像力爆發的技巧，例如：「超越、極端、逆轉發想法」、利用「多重標籤」整理腦內資訊。除了解說成功案例，也徹底分析滯銷商品的問題點，並指出失敗案例應該怎麼做才能獲得重生。 另外，做企劃不是一個人的事，本書也分享如何取得團隊成員的誠心支持，以及怎麼做才能說服主管、老闆力挺自己的企劃。 只要掌握書中技巧，任何人都有機會將靈感轉化為熱銷商品，創造出更龐大、更創新的市場，為職涯留下亮眼成績。 本書特色 1.強調「新市場思維」的企劃方向 2.揭露麒麟啤酒「淡麗」、「冰結」等熱銷商品的誕生祕辛 3.商品企劃手繪稿首次曝光，一窺世界級企劃的創意細節 4.各行各業、新手到行家都適用的靈感發想法 好評推薦（依姓氏筆畫排列） 王鵬／酒類專家 李仁毅／臉書社團「日本行銷最前線」版主 愛瑞克／《內在原力》系列作者、TMBA共同創辦人

A story about seeing what life is like on the other side of the window. Two very different cats: Winston, a free-spirited explorer; and The Indoor Cat, lover of leisure; form a friendship and show each other how different their lives could be. Can The Indoor Cat be enticed by outdoor adventure? Will Winston be tempted by a life of indoor luxury?

Free as in Freedom interweaves biographical snapshots of GNU project founder Richard Stallman with the political, social and economic history of the free software movement. It examines Stallman's uniq

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴你： 這些殿堂級商品背後的「創造性破壞」思維 ★限量贈品版 贈品名稱：百樂PILOT-魔擦系列-魔擦印章 尺寸：55x14x14mm 數量：2個（不同款各1個） 特色：特殊研發墨水，可蓋可擦的印章 註：作者在本書第3章分享了他愛用的文具，其中之一便是百樂的魔擦系列商品 本書作者和田徹在日本麒麟啤酒公司服務30年，開發了「冰結」、「淡麗」等史無前例的熱銷商品，創下超過9兆日圓的銷售額，他也是開創全球無酒精啤酒市場的第一人。 原本他在公司負責的酒類，再怎麼暢銷，頂多也只能賣10萬瓶，但後來他卻企劃出銷售破100億瓶的「冰結」、破420億瓶的「淡麗」，到底他的企劃方法做了什麼改變？ 和田徹在書中首度公開24種打造殿堂級熱銷商品的技巧，一開始就明白點出，在既有市場中與類似商品競爭，只會把市場做小，利潤越來越低；重點應該是「重新改造市場」，也就是「創造性破壞」，這可以從想像消費者10～30年後的理想生活開始。 做企劃最常遇到的問題就是沒靈感，作者特別分享了讓想像力爆發的技巧，例如：「超越、極端、逆轉發想法」、利用「多重標籤」整理腦內資訊。除了解說成功案例，也徹底分析滯銷商品的問題點，並指出失敗案例應該怎麼做才能獲得重生。 另外，做企劃不是一個人的事，本書也分享如何取得團隊成員的誠心支持，以及怎麼做才能說服主管、老闆力挺自己的企劃。 只要掌握書中技巧，任何人都有機會將靈感轉化為熱銷商品，創造出更龐大、更創新的市場，為職涯留下亮眼成績。 本書特色 1.強調「新市場思維」的企劃方向 2.揭露麒麟啤酒「淡麗」、「冰結」等熱銷商品的誕生祕辛 3.商品企劃手繪稿首次曝光，一窺世界級企劃的創意細節 4.各行各業、新手到行家都適用的靈感發想法 好評推薦（依姓氏筆畫排列） 王鵬／酒類專家 李仁毅／臉書社團「日本行銷最前線」版主 愛瑞克／《內在原力》系列作者、TMBA共同創辦人

內向的你不用改變個性只要一個小小動作就能以柔克剛安靜快速解決職場難題 日本廣告文案鬼才、「論文狂」川上徹也，從社會心理學、行為經濟學、認知神經科學等行為科學領域的經典案例與最新研究中，為擁有內向特質的你嚴選46個技巧，幫助你痛快解決職場上的行銷、企畫、文案、議價等難題。例如： 【當客戶說「我不需要」，就不太敢繼續推銷下去……】◇科學解方1社會心理學家席爾迪尼(Robert Cialdini)等人曾做過一個實驗，在推銷信的開頭多寫一句「請想像一下」，並用第二人稱「您」來串聯整篇文章，成功率多了近三成！因為收到信的消費者，能真實地想像使用後的生活樣貌，體認到「這是和我有關的服務」。請您也想像一下，使用上面這一招後，工作將會更得心應手吧！◇科學解方2美國西伊利諾大學曾針對42個心理學研究（受試者22,000人）進行分析，發現只要在會議或談判最後，加上「一句話」，對方同意的機率就會倍增。這句話就是：「不過，最後還是由您決定。」(But you are free)所以下次不妨在推銷最後，加上這句話強調一下，對方自然就想找你買！ 有內向特質的人也很常苦惱「溝通」問題，本書也一併提出科學解方。例如： 【總是有人不遵守文件繳交期限，最討厭催討了……】◇科學解方諾貝爾經濟學獎得主、行為經濟學家理查．塞勒(Richard Thaler)提出「推力」(nudge)概念，英國政府加以運用，只在催繳稅款通知上多寫這一行字：「大多數的英國國民都有納稅」，讓尚未繳納的人覺得「我也得趕快繳稅才行」，結果補繳率上升三成！你也可以運用這種「大多數人所選擇的趨勢」來引導決定，暗示對方「你是少數派」，文件回收率就可望改善！ 【拜託同事做一件麻煩的工作，心情總是特別沉重……】◇科學解方哈佛大學研究，運用「因為××，所以能不能幫我○○」說明理由，會比只說「能不能幫我○○」更有機會獲得同意。理由不必太冠冕堂皇，例如請人寫稿時，就說「很想拜讀K先生您的大作」即可。這樣一個小動作，說不定就能讓對方爽快地答應喔！ 只要善用本書的46個技巧，你將擁有「以柔克剛」的力量，不必強硬地主張己見，也能引導對方主動做出自己想要的選擇，想都不想就說YES！ 絕讚推薦李崇建│作家林育聖│「文案的美」負責人鄭緯筌│「Vista寫作陪伴計畫」主理人愛瑞克│《內在原力》

Do you hear the beasts scratching at the door? Theyve been sleeping too long, and now theyre getting feisty. Do you ever wonder how to be wild and free again?Through a mash-up of poetry, comic fiction

The publication of Form and Object: A Treatise on Things by Tristan Garcia, Prix de Flore-winning novelist, philosopher, essayist, and screenwriter is a genuine event in the history of philosophy. Sit

In 1971, French jazz critics Philippe Carles and Jean-Louis Comolli co-wrote Free Jazz/Black Power, a treatise on the racial and political implications of jazz and jazz criticism. It remains a testimo

With all his allegiances wiped away by the mistakes he's made, embedded journalist Matty Roth watches as the Free States of America and the US wage civil war on the island of Manhattan - also known as

Protecting Free Trade is the story of a paradox that both limited and stimulated Hong Kong's post-war economy. In order to preserve its access to open markets, Hong Kong was obligated by international

Recent SLA research recognizes the necessity of attention to grammar and demonstrates that form-focused instruction is especially effective when it is incorporated into a meaningful communicative cont

Argues that free-market forces work better than government controls for achieving real equality and security, protecting consumers and workers, providing education, and avoiding inflation and unemploy

Conventional wisdom holds that free trade is economically beneficial to nations. But this does not prevent industries and interest groups from lobbying their governments for protection, which creates

A slender novel of epic power, Orbital deftly snapshots one day in the lives of six women and men hurtling through space--not towards the moon or the vast unknown, but around our planet. Selected for one of the last space station missions of its kind before the program is dismantled, these astronauts and cosmonauts--from America, Russia, Italy, Britain, and Japan--have left their lives behind to travel at a speed of over seventeen thousand miles an hour as the earth reels below. We glimpse moments of their earthly lives through brief communications with family, their photos and talismans; we watch them whip up dehydrated meals, float in gravity-free sleep, and exercise in regimented routines to prevent atrophying muscles; we witness them form bonds that will stand between them and utter solitude. Most of all, we are with them as they behold and record their silent blue planet. Their experiences of sixteen sunrises and sunsets and the bright, blinking constellations of the galaxy are at

50 side-splitting jokes with hilariously funny pictures that will leave you (and your friends) roaring with laughter!Packed with 50 hilarious jokes by Northern Irish stand-up comedian Sean Hegarty, and brilliantly illustrated in colour by Jim Field, this riotously funny first joke book is the perfect gift for budding comedians to read alone or share with friends.With free Stories Aloud audio including advice from Sean on how to deliver the perfect joke

How is it possible to live free and joyful in this world of domination? The key idea Nietzsche offers us is this: don't hide from struggle in fantasy worlds or imaginary futures, but affirm life, say

*Designed to be used with the Healthy and Free DVD StudyBegin Your Journey to Spirit-Soul-Body Health Today...Beni Johnson received a life-changing revelation about how anyone can start walking in holistic health—including you! Jesus died for your spirit, soul, and body. This means you can experience His resurrection life in all three areas!Christians should be the healthiest people on Earth because they understand God has made their bodies His temple. Unfortunately, many people focus on one area of health while neglecting another. This can lead to spiritual disconnection, bad eating habits, depression, poor rest, and lack of exercise.In the interactive Healthy and Free study guide, you will discover how to:Find your why: Learn the motivating secret to pursuing a healthy lifestyle as your new normal.Unlock the connection: Discover the many ways your spirit, soul and body are interconnected and how health in one areas directly effects another.Start simple: Receive practical and easy-to-

There are prowly monsters howling loudly and drooling monsters from the steamy swamp. There are wild, woolly mountain monsters and spiky, spooky monsters from outer space. And they all have one thing in common - they LOVE underpants! This new title from the bestselling Claire Freedman and Ben Cort is full of pantastic fun!-includes Free audio reading by Met from Bake Off See inside

Long before the distant past, Earth was an organic whole without form and void. A divine goddess separated Earth from Heaven to form Terrestrial continents Once every sixty six thousand six hundred an

Long before the distant past, Earth was an organic whole without form and void. A divine goddess separated Earth from Heaven to form Terrestrial continents Once every sixty six thousand six hundred an

Tales of Terra Ocean Long before the distant past, Earth was an organic whole without form and void. A divine goddess named Pan Gu separated Earth from Heaven to form Terrestrial continents. Once ever

A boy steals a ticket to an amusement park and gets the ride of a lifetime—literally. The first day of middle school turns into a free-for-all when the gym teacher offers a “get-out-of-gym-free” card.

Includes free collector cards!

Includes free collector cards!

中國話為 中文繁體字(traditional form) / 英文(English) / 漢語拼音(Hanyu Pinyin) / 中文簡體字(simplified form) 對照。短期即可理解簡單的漢語表達模式。

100 royalty-free alphabets: Blackstone, Dolbey, Germania, 97 more — with many lowercases, numerals, punctuation marks.

From the creators of the 10-million-copy bestselling Paint by Sticker(R) Kids sticker-activity series, the next book in the brand extension developed especially for kids ages 3 and up: Construction Site! My First Paint by Sticker delivers the same screen-free, mess-free fun that makes the original series so irresistable. The fourth book in the series features construction site vehicles! From diggers to backhoes to cement trucks and more, kids will adore stickering these colorful machines. The Paint by Sticker Kids(R) series (for ages 5 and up) has sold more than 10 million copies to date. In My First Paint by Sticker, readers ages 3 and up can confidently paint by sticker, too! At a smaller trim size (8 x 8 inches, versus the original kids brand at 9 x 9), this brand extension features larger stickers for smaller hands--perfect for kids practicing their fine motor skills and learning to recognize their numbers. In the older kids series, the number of stickers per image ranges from 60-1

Virginia Woolf's first fully realized work of fiction--published in its final, revised form for the first time A beguiling trio of fantastical and farcical anti-fairy tales about a giantess who builds a magical "cottage of one's own," battles a silver-scaled sea monster, and defies governesses and gravity alike In 1907, eight years before she published her first novel, a twenty-five-year-old Virginia Woolf drafted three interconnected comic stories chronicling the adventures of a giantess named Violet--a teasing tribute to Woolf's friend Mary Violet Dickinson. But it was only in 2022 that Woolf scholar Urmila Seshagiri discovered a final, revised typescript of the stories. The typescript revealed that Woolf had finished this mock-biography, making it her first fully realized literary experiment and a work that anticipates her later masterpieces. Published here for the first time in its final form, The Life of Violet blends fantasy, fairy tale, and satire as it transports readers into a

A Newbery Honor BookThree women narrate a perilous wagon journey westward that could set them free—or cost them everything they have—in this intergenerational verse novel that explores the history of the Black homesteader movement.1879, Mississippi. Young dreamer Lettie may have her head in the stars, but her body is on a covered wagon heading westward. Her father, Thomas, promises that Nebraska will be everything the family needs: an opportunity to claim the independence they’ve strived for over generations on their very own plot of land.But Thomas’ hopes—and mouth—are bigger than his ability to follow through. With few supplies and even less money, the only thing that feels certain is danger.Right after the war ended/and we were free/we believed/all of us did/that couldn’t nothing hurt us/the way master had when we were slaves/Couldn’t no one tell us/how to live/how to die.Lettie, her mother, Sylvia, and young teacher Philomena are free from slavery—but bound by poverty, access to op

Join a diverse cast of superheroes battling to save the world - whether they're big, small, cool, hot, swift, strong or wise. Use the brush provided to sweep water over the designs and vibrant hues magically appear. A mess-free way to keep children busy, perfect for travel.Simply tuck the waterproof back flap under each page as it's painted, to stop water from seeping through to the rest of the book.

藍貝托男爵老邁多病，卻因有人日夜念著他的名字，奇蹟似地一天天好轉。但一場關於財富、陰謀與二十四名強盜的鬧劇也隨之展開。義大利童話大師羅達利以幽默筆觸，帶來一則荒誕卻耐人尋味的現代寓言。From Gianni Rodari, the father of modern Italian children’s literature, comes a pithy, humorous tale about life and death, health and wealth . . . and bandits and balloons! A refreshed translation from Batchelder Award–winner Antony Shugaar, illustrated with all-new art from Roman Muradov“Gianni Rodari gave free rein to his imagination, with inspired panache and gleeful lightness. At the same time, he had a precise and meticulous love for detail, for rich and exact language, and so all of his inventions are set in a very concrete world with real form and action.” —Italo CalvinoBaron Lamberto is very old, very rich, and very sick. He lives in a villa on a private island in the middle of Lake Orta, tended to by his trusty butler, Anselmo, who keeps track of the baron’s 24 maladies, 24 banks, and endless eccentricities. After a mysterious trip to Egypt, the baron hires six people to take up residen

Taking classic stories from Asia and the West, Pop! Lit for Kids reimagines them into easy-to-read stories that provide the perfect introduction to classic tales. The most well-loved stories from around the world have been adapted into a form that will excite and entertain children everywhere.Series features:

In Socializing Medicine, Pao-chen Tang, Yuqian Yan, and Ling Zhang explore the intersections of medicine, health, and East Asian media. Interweaving archival research, audiovisual analyses, and theoretical insights from the emerging field of health humanities, the book reveals the multifaceted ways in which the mass media—from photography and film to television and live streaming—has been deployed as a tool for controlling medicine and health, privileging those with power and authority from the early twentieth century to the present. Adopting anti-colonial and anti-capitalist perspectives, the contributors in this volume challenge the dominant mediations of health against the backdrop of imperialism, Cold War geopolitical tensions, and neoliberal capitalism. Collectively, they advocate for alternative understandings of medical culture through media productions that envision accessible and equitable healthcare practices.

Celebrate the season with this one-of-a-kind gift set featuring Dobby in a Wizarding World-themed Christmas stocking, that plays the famous line “Dobby is free!”Specifications:Includes a 3-3/4 inchfigure of Dobby the house elf peeking out from a flocked Christmas stocking that can either be displayed on its base or hung as an ornamentActual audio of Dobby:Button at the bottom of the base plays actual audio of Dobby saying the famous line “Dobby is Free”Countdown to Christmas spiral-book included:Includes a mini stand-up Christmas countdown calendar, complete with film quotes and full-color images from the filmsPerfect Present:This is an ideal gift or self-purchase for Harry Potter fansOfficially Licensed:Authentic Harry Potter collectibleIncludes button cell batteries.

Perfect for summertime getaways - or staycations - this book is packed with beautiful illustrations of summer fun, from butterflies and seashells to surfboards and sunflowers. Use the brush provided to sweep water over the designs and brilliant hues magically appear. A mess-free way to keep children busy, perfect for travel.Simply tuck the waterproof back flap under each page as it's painted, to stop water from seeping through to the rest of the book.

PUBLISHERS WEEKLY BESTSELLER - Things are about to go from bad to wolf in the howlingly entertaining third book of the beloved Wingfeather Saga, with more than one million copies sold! NOW AN ANIMATED SERIES - Based on Andrew Peterson's epic fantasy novels--starring Jody Benson, Henry Ian Cusick, and Kevin McNally. Executive Producer J. Chris Wall with Shining Isle Productions, and distributed by Angel Studios.Janner, Tink, and Leeli Igiby, the Lost Jewels of Anniera, are hiding from Gnag the Nameless in the Green Hollows, one of the few places in the land of Aerwiar not overrun by the Fangs of Dang. But there's a big problem. Janner's little brother--heir to the throne of Anniera--has grown a tail. And gray fur. Not to mention two pointed ears and long, dangerous fangs. To the suspicious folk of the Green Hollows, he looks like a monster. But Janner knows better. His brother isn't as scary as he looks. He's perfectly harmless. Isn't he? Full of characters rich in heart, smarts, and co

PUBLISHERS WEEKLY BESTSELLER - Our intrepid heroes are caught in the middle of an epic showdown between good and evil in the fourth and final novel in the beloved Wingfeather Saga, with more than one million copies sold! NOW AN ANIMATED SERIES - Based on Andrew Peterson's epic fantasy novels--starring Jody Benson, Henry Ian Cusick, and Kevin McNally. Executive Producer J. Chris Wall with Shining Isle Productions, and distributed by Angel Studios. All winter long, people in the Green Hollows have prepared for a final battle with Gnag the Nameless and the Fangs of Dang. Janner, Kalmar, and Leeli are ready and willing to fight alongside the Hollowsfolk. But when the Fangs make the first move and invade Ban Rona, the children are separated. Janner is alone and lost in the hills; Leeli is fighting the Fangs from the rooftops of the city; and Kalmar, who carries a terrible secret, is on a course for the Deeps of Throg. Monsters and Fangs and villains lie between the children and their only h

Form Follows Fever is the first in-depth account of the turbulent early years of settlement and growth of colonial Hong Kong across the 1840s. During this period, the island gained a terrible reputation as a diseased and deadly location. Malaria, then perceived as a mysterious vapour or miasma, intermittently carried off settlers by the hundreds. Various attempts to arrest its effects acted as a catalyst, reconfiguring both the city’s physical and political landscape, though not necessarily for the better. Caught in a frenzy to rebuild the city in the devastating aftermath, this book charts the complex interplay between a cast of figures, from military surveyors, naval doctors, Indian sepoys, and corrupt and paranoid officials to opium traders, arsonists, Chinese contractors, and sojourner architects and artists. However, Hong Kong’s ‘construction’ was not just physical but also imagined. Architecture, cartography, epidemiology, and urban infrastructure offer a critical forensic l

No Worries shows how anyone can live a stress-free financial life and build wealth for the long term.This is not about millions of tiny decisions that drain the joy from life, like skipping daily coffee to save a few bucks. And it's not simply about having more money.The secret lies in adopting the right attitude to money and getting a small number of big things right.In his unique style, drawing on decades of expertise, finance expert Jared Dillian gives us the essential facts about personal finance that will help you see things as you never have before.Jared reveals:-how the right kind of abundance mindset works wonders-how to purge the urge to splurge (without making life a drag)-the most effective ways to use credit cards that no one tells you about-the smart ways to buy big-ticket items, from houses to cars-what's gone wrong with student loans and how to use them sensibly-how to ace investing with the set-and-forget Awesome Portfolio.No matter where you're at, Jared can help you g