INNSMOUTH FREE PR

請問，「PR」是你的工作嗎？請問，你對「PR」有興趣嗎？ 既然你拿起了這本書，答案肯定是「Yes」吧？太好了，這本書一定能對你有所幫助。 無論是目前正從事「PR」工作的人，還是今後想推動「PR」的人，抑或是對「PR」有興趣，卻不曉得該做什麼、怎麼做才好的人，都很適合閱讀這本書。 不過，請先等一下。 聽到「PR」這個詞的當下，浮現在你腦中的是什麼呢？ 我們是PR專家，多年來支援了各式各樣的企業與團體

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴你： 這些殿堂級商品背後的「創造性破壞」思維 本書作者和田徹在日本麒麟啤酒公司服務30年，開發了「冰結」、「淡麗」等史無前例的熱銷商品，創下超過9兆日圓的銷售額，他也是開創全球無酒精啤酒市場的第一人。 原本他在公司負責的酒類，再怎麼暢銷，頂多也只能賣10萬瓶，但後來他卻企劃出銷售破100億瓶的「冰結」、破420億瓶的「淡麗」，到底他的企劃方法做了什麼改變？ 和田徹在書中首度公開24種打造殿堂級熱銷商品的技巧，一開始就明白點出，在既有市場中與類似商品競爭，只會把市場做小，利潤越來越低；重點應該是「重新改造市場」，也就是「創造性破壞」，這可以從想像消費者10～30年後的理想生活開始。 做企劃最常遇到的問題就是沒靈感，作者特別分享了讓想像力爆發的技巧，例如：「超越、極端、逆轉發想法」、利用「多重標籤」整理腦內資訊。除了解說成功案例，也徹底分析滯銷商品的問題點，並指出失敗案例應該怎麼做才能獲得重生。 另外，做企劃不是一個人的事，本書也分享如何取得團隊成員的誠心支持，以及怎麼做才能說服主管、老闆力挺自己的企劃。 只要掌握書中技巧，任何人都有機會將靈感轉化為熱銷商品，創造出更龐大、更創新的市場，為職涯留下亮眼成績。 本書特色 1.強調「新市場思維」的企劃方向 2.揭露麒麟啤酒「淡麗」、「冰結」等熱銷商品的誕生祕辛 3.商品企劃手繪稿首次曝光，一窺世界級企劃的創意細節 4.各行各業、新手到行家都適用的靈感發想法 好評推薦（依姓氏筆畫排列） 王鵬／酒類專家 李仁毅／臉書社團「日本行銷最前線」版主 愛瑞克／《內在原力》系列作者、TMBA共同創辦人

Free as in Freedom interweaves biographical snapshots of GNU project founder Richard Stallman with the political, social and economic history of the free software movement. It examines Stallman's uniq

一堂價值9兆日圓的商品企劃課 市場調查、創意發想、消費者分析、提案書撰寫…… 具備這些企劃能力是基本，但要如何高人一等？ 麒麟淡麗〈生〉、冰結、KIRIN FREE 傳奇熱銷商品開發者的企劃絕技，首度曝光！ 還要告訴你： 這些殿堂級商品背後的「創造性破壞」思維 ★限量贈品版 贈品名稱：百樂PILOT-魔擦系列-魔擦印章 尺寸：55x14x14mm 數量：2個（不同款各1個） 特色：特殊研發墨水，可蓋可擦的印章 註：作者在本書第3章分享了他愛用的文具，其中之一便是百樂的魔擦系列商品 本書作者和田徹在日本麒麟啤酒公司服務30年，開發了「冰結」、「淡麗」等史無前例的熱銷商品，創下超過9兆日圓的銷售額，他也是開創全球無酒精啤酒市場的第一人。 原本他在公司負責的酒類，再怎麼暢銷，頂多也只能賣10萬瓶，但後來他卻企劃出銷售破100億瓶的「冰結」、破420億瓶的「淡麗」，到底他的企劃方法做了什麼改變？ 和田徹在書中首度公開24種打造殿堂級熱銷商品的技巧，一開始就明白點出，在既有市場中與類似商品競爭，只會把市場做小，利潤越來越低；重點應該是「重新改造市場」，也就是「創造性破壞」，這可以從想像消費者10～30年後的理想生活開始。 做企劃最常遇到的問題就是沒靈感，作者特別分享了讓想像力爆發的技巧，例如：「超越、極端、逆轉發想法」、利用「多重標籤」整理腦內資訊。除了解說成功案例，也徹底分析滯銷商品的問題點，並指出失敗案例應該怎麼做才能獲得重生。 另外，做企劃不是一個人的事，本書也分享如何取得團隊成員的誠心支持，以及怎麼做才能說服主管、老闆力挺自己的企劃。 只要掌握書中技巧，任何人都有機會將靈感轉化為熱銷商品，創造出更龐大、更創新的市場，為職涯留下亮眼成績。 本書特色 1.強調「新市場思維」的企劃方向 2.揭露麒麟啤酒「淡麗」、「冰結」等熱銷商品的誕生祕辛 3.商品企劃手繪稿首次曝光，一窺世界級企劃的創意細節 4.各行各業、新手到行家都適用的靈感發想法 好評推薦（依姓氏筆畫排列） 王鵬／酒類專家 李仁毅／臉書社團「日本行銷最前線」版主 愛瑞克／《內在原力》系列作者、TMBA共同創辦人

內向的你不用改變個性只要一個小小動作就能以柔克剛安靜快速解決職場難題 日本廣告文案鬼才、「論文狂」川上徹也，從社會心理學、行為經濟學、認知神經科學等行為科學領域的經典案例與最新研究中，為擁有內向特質的你嚴選46個技巧，幫助你痛快解決職場上的行銷、企畫、文案、議價等難題。例如： 【當客戶說「我不需要」，就不太敢繼續推銷下去……】◇科學解方1社會心理學家席爾迪尼(Robert Cialdini)等人曾做過一個實驗，在推銷信的開頭多寫一句「請想像一下」，並用第二人稱「您」來串聯整篇文章，成功率多了近三成！因為收到信的消費者，能真實地想像使用後的生活樣貌，體認到「這是和我有關的服務」。請您也想像一下，使用上面這一招後，工作將會更得心應手吧！◇科學解方2美國西伊利諾大學曾針對42個心理學研究（受試者22,000人）進行分析，發現只要在會議或談判最後，加上「一句話」，對方同意的機率就會倍增。這句話就是：「不過，最後還是由您決定。」(But you are free)所以下次不妨在推銷最後，加上這句話強調一下，對方自然就想找你買！ 有內向特質的人也很常苦惱「溝通」問題，本書也一併提出科學解方。例如： 【總是有人不遵守文件繳交期限，最討厭催討了……】◇科學解方諾貝爾經濟學獎得主、行為經濟學家理查．塞勒(Richard Thaler)提出「推力」(nudge)概念，英國政府加以運用，只在催繳稅款通知上多寫這一行字：「大多數的英國國民都有納稅」，讓尚未繳納的人覺得「我也得趕快繳稅才行」，結果補繳率上升三成！你也可以運用這種「大多數人所選擇的趨勢」來引導決定，暗示對方「你是少數派」，文件回收率就可望改善！ 【拜託同事做一件麻煩的工作，心情總是特別沉重……】◇科學解方哈佛大學研究，運用「因為××，所以能不能幫我○○」說明理由，會比只說「能不能幫我○○」更有機會獲得同意。理由不必太冠冕堂皇，例如請人寫稿時，就說「很想拜讀K先生您的大作」即可。這樣一個小動作，說不定就能讓對方爽快地答應喔！ 只要善用本書的46個技巧，你將擁有「以柔克剛」的力量，不必強硬地主張己見，也能引導對方主動做出自己想要的選擇，想都不想就說YES！ 絕讚推薦李崇建│作家林育聖│「文案的美」負責人鄭緯筌│「Vista寫作陪伴計畫」主理人愛瑞克│《內在原力》

Do you hear the beasts scratching at the door? Theyve been sleeping too long, and now theyre getting feisty. Do you ever wonder how to be wild and free again?Through a mash-up of poetry, comic fiction

In 1971, French jazz critics Philippe Carles and Jean-Louis Comolli co-wrote Free Jazz/Black Power, a treatise on the racial and political implications of jazz and jazz criticism. It remains a testimo

With all his allegiances wiped away by the mistakes he's made, embedded journalist Matty Roth watches as the Free States of America and the US wage civil war on the island of Manhattan - also known as

Protecting Free Trade is the story of a paradox that both limited and stimulated Hong Kong's post-war economy. In order to preserve its access to open markets, Hong Kong was obligated by international

Argues that free-market forces work better than government controls for achieving real equality and security, protecting consumers and workers, providing education, and avoiding inflation and unemploy

Conventional wisdom holds that free trade is economically beneficial to nations. But this does not prevent industries and interest groups from lobbying their governments for protection, which creates

50 side-splitting jokes with hilariously funny pictures that will leave you (and your friends) roaring with laughter!Packed with 50 hilarious jokes by Northern Irish stand-up comedian Sean Hegarty, and brilliantly illustrated in colour by Jim Field, this riotously funny first joke book is the perfect gift for budding comedians to read alone or share with friends.With free Stories Aloud audio including advice from Sean on how to deliver the perfect joke

Adultery is not a typical Jane Austen theme, but when it disturbs the relatively peaceful household at Mansfield Park, it has quite unexpected results. The diffident and much put-upon heroine Fanny Pr

"The right story at the right time. . . . It’s not just a narrative; it’s an experience. It’s the novel we’ve been waiting for." —The New York TimesA boy tries to steer a safe path through the pr

Steve Antony's Mr Panda is back for a fourth hilarious story about the importance of doing things properly!'An ideal book for kids to learn about the importance of good manners.' Sun 'There's a new pr

How is it possible to live free and joyful in this world of domination? The key idea Nietzsche offers us is this: don't hide from struggle in fantasy worlds or imaginary futures, but affirm life, say

When Mr. Bettss eight different pets develop spots, he takes them to the vet. Dr. Pottss medicine cures the spotsbut gives them stripes instead! This hilarious rhyming story rollicks along from one pr

Who was the real Charlie Chaplin? Kids will learn all about the comic genius who created "The Little Tramp"! Charlie Chaplin sang on a London stage for the first time at the age of five. Performing pr

A NEW YORK TIMES BESTSELLERAt once incendiary and icy, mischievous and provocative, celebratory and elegiac—here is a deeply felt meditation on race, sex, and American culture through the pr

There are prowly monsters howling loudly and drooling monsters from the steamy swamp. There are wild, woolly mountain monsters and spiky, spooky monsters from outer space. And they all have one thing in common - they LOVE underpants! This new title from the bestselling Claire Freedman and Ben Cort is full of pantastic fun!-includes Free audio reading by Met from Bake Off See inside

Love or life.Henry or their child.The end of her family or the end of the world.Kate must choose.During nine months of captivity, Kate Winters has survived a jealous goddess, a vengeful Titan and a pr

The Nebula and Locus Award–winning fourth novel in the renowned Earthsea series from Ursula K. LeGuin gets a beautiful new repackage.In this fourth novel in the Earthsea series, we rejoin the young pr

A boy steals a ticket to an amusement park and gets the ride of a lifetime—literally. The first day of middle school turns into a free-for-all when the gym teacher offers a “get-out-of-gym-free” card.

New projects are the key to ensuring an organization’s growth—and as we enter an increasingly competitive global economy, companies of all stripes struggle to effectively govern the multiplicity of pr

Sally Lockhart is twenty-five and somebody wants to destroy her. She receives divorce papers from a man she has never met, let alone married - yet this trap is so well laid that she is powerless to pr

The landmark project management reference, now in a new edition Now in a Tenth Edition, this industry-leading project management "bible" aligns its streamlined approach to the latest release of the Pr

Includes free collector cards!

Includes free collector cards!

In this stimulating dialogue these two great men, who stand on opposite sides of the church door, discuss some of the most controversial issues of the day. One is a respected scholar and one of the pr

Intended for employers in the construction industry, this handbook reviews the standards required by the Occupational Safety and Health Act (OSHA) that apply to construction sites, such as personal pr

100 royalty-free alphabets: Blackstone, Dolbey, Germania, 97 more — with many lowercases, numerals, punctuation marks.

Joining the bestselling Paint by Sticker Kids sticker-activity series is Paint by Sticker Kids: Fairytale Magic, packed with brightly colored storybook worlds, including five foil sticker images. The Paint by Sticker Kids series has sold more than 10 million copies to date, and the reasons are obvious: stickers, stickers, and more stickers! Plus, it's a craft that delivers hours of screen-free, mess-free fun. Paint by Sticker Kids: Fairytale Magic is full of brightly-colored scenes from classic storybook tales. Kids will delight in stickering a Snow White's poisoned apple, Rapunzel's tower, Cinderella's glass slipper, the Frog Prince, and more--one sticker at a time. The happily-ever-after edition includes five images that feature foil stickers for an extra touch of magic and fun. Painting by sticker is easy, mess-free, and portable (plus, all the pages are perforated so multiple kids can create at the same time!). The stickers are designed to be easy for small hands to maneuver, and n

From the creators of the 10-million-copy bestselling Paint by Sticker(R) Kids sticker-activity series, the next book in the brand extension developed especially for kids ages 3 and up: Construction Site! My First Paint by Sticker delivers the same screen-free, mess-free fun that makes the original series so irresistable. The fourth book in the series features construction site vehicles! From diggers to backhoes to cement trucks and more, kids will adore stickering these colorful machines. The Paint by Sticker Kids(R) series (for ages 5 and up) has sold more than 10 million copies to date. In My First Paint by Sticker, readers ages 3 and up can confidently paint by sticker, too! At a smaller trim size (8 x 8 inches, versus the original kids brand at 9 x 9), this brand extension features larger stickers for smaller hands--perfect for kids practicing their fine motor skills and learning to recognize their numbers. In the older kids series, the number of stickers per image ranges from 60-1

Turn the wheel to feed your monster in this giggle-inducing novelty bookPlease look after this monster. It's very hungry, so make sure you feed it well! Turn the wheel to feed your monster in this hilarious, interactive book. As you rotate the wheel, different silly food options will appear on the page, and the monster's reaction changes. A giggle-inducing book for young children where they control the action, for endless screen-free fun.

A Newbery Honor BookThree women narrate a perilous wagon journey westward that could set them free—or cost them everything they have—in this intergenerational verse novel that explores the history of the Black homesteader movement.1879, Mississippi. Young dreamer Lettie may have her head in the stars, but her body is on a covered wagon heading westward. Her father, Thomas, promises that Nebraska will be everything the family needs: an opportunity to claim the independence they’ve strived for over generations on their very own plot of land.But Thomas’ hopes—and mouth—are bigger than his ability to follow through. With few supplies and even less money, the only thing that feels certain is danger.Right after the war ended/and we were free/we believed/all of us did/that couldn’t nothing hurt us/the way master had when we were slaves/Couldn’t no one tell us/how to live/how to die.Lettie, her mother, Sylvia, and young teacher Philomena are free from slavery—but bound by poverty, access to op

Join a diverse cast of superheroes battling to save the world - whether they're big, small, cool, hot, swift, strong or wise. Use the brush provided to sweep water over the designs and vibrant hues magically appear. A mess-free way to keep children busy, perfect for travel.Simply tuck the waterproof back flap under each page as it's painted, to stop water from seeping through to the rest of the book.

Celebrate the season with this one-of-a-kind gift set featuring Dobby in a Wizarding World-themed Christmas stocking, that plays the famous line “Dobby is free!”Specifications:Includes a 3-3/4 inchfigure of Dobby the house elf peeking out from a flocked Christmas stocking that can either be displayed on its base or hung as an ornamentActual audio of Dobby:Button at the bottom of the base plays actual audio of Dobby saying the famous line “Dobby is Free”Countdown to Christmas spiral-book included:Includes a mini stand-up Christmas countdown calendar, complete with film quotes and full-color images from the filmsPerfect Present:This is an ideal gift or self-purchase for Harry Potter fansOfficially Licensed:Authentic Harry Potter collectibleIncludes button cell batteries.

Perfect for summertime getaways - or staycations - this book is packed with beautiful illustrations of summer fun, from butterflies and seashells to surfboards and sunflowers. Use the brush provided to sweep water over the designs and brilliant hues magically appear. A mess-free way to keep children busy, perfect for travel.Simply tuck the waterproof back flap under each page as it's painted, to stop water from seeping through to the rest of the book.

Victoria Stitch (Book 1-3)Victoria Stitch: Bad and Glittering'The crystal keeper gazed around him at the shards of impure crystal, glittering furiously on the floor, and shivered with a terrible sense of foreboding.' Twins, Victoria Stitch and Celestine, are denied their royal birth-right. Celestine accepts the decision with good grace, but Victoria Stitch is consumed with her obsession for power. The twins are like moonlight and sunshine - could it be possible to break free of the role you have been given, rewrite your story, and change your own destiny?Victoria Stitch: Free and Famous'I want to be me! The glorious glittering me . . .People like me here Celestine! They adore me!'Victoria Stitch has escaped from the confines of Wiskling Wood and flown into the human world. Here, she breaks the most sacred of all wiskling laws and speaks to a human. Where she is feared and disgraced in Wiskling Wood, she is adored and revered in the human world.But the net is closing in. There are wiskl