Kaplan Business

Every year, hundreds of thousands of students in the U.S. enter college totally clueless as to their choice of a major, and even less sure about what they will do with the rest of their lives. But fo

In Making Big Money Investing in Foreclosures, authors Peter Conti and David Finkel outline a step-by-step approach to making money in real estate by investing in foreclosures—properties whose owners

Disasters, throughout the ages, have shaped the built environment. The way city planners, architects, engineers and politicians plan and design cities, buildings, highways, tunnels and bridges have a

This updated and revised edition of the restaurant industry bestseller, The Upstart Guide to Owning and Managing a Restaurant is filled with step-by-step strategies and action plans explained and out

Baby boomers heading into their retirement years must take the time to ensure that their estates are in order—and that means a lot more than just preparing a will and naming an executor. Insura

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countles

"A solid... insightful explanation of how the Internet has armed the consumer—which is to say, everyone—against the mindless blather of corporate messaging attempts. Drop everything and r

“We set out to write a book that could make all us Johnnies better sales people—and now you hold the results of that desire in your hands. Who should be reading it? Sales executives and managers who w

A financial advisor recounts an interview with a recently retired physician who planned an enjoyable—and costly—retirement. The doctor wanted his entire portfolio in bonds, which was far

Mothers are the most powerful consumers in the United States today. But to obtain a portion of the $17 trillion+ spent by moms, authors Maria Bailey and Bonnie Ulman say marketers must recognize the

本書將包括傳統產業及高新科技產業在內的各行各業，其企業內部錯綜複雜的營運，劃分為五個企業功能(Five Business Function)──行銷、生產、研究發展、人事及財會。若與一般通用之五管理功能──計劃、組織、用人、指導及控制──相連貫，即為企業管理之必勝手段。管理功能是公司內部陰密的「管人」(Managing People)活動，外人不易明瞭，而企業功能則是陽顯的「做事」(Doing T

Authentic Business shows that it is possible to start a successful business without selling out your values. It shows that business does not have to be exploitative, greedy and devoid of meaning. Take

This book illustrates and explains the key concepts of business data analytics from scratch, tackling the day-to-day challenges of a business data analyst. It provides you with all the professional tools you need to predict online shop sales, to conduct A/B tests on marketing campaigns, to generate automated reports with PowerPoint, to extract datasets from Wikipedia, and to create interactive analytics Web apps. Alongside these practical projects, this book provides hands-on coding exercises, case studies, the essential programming tools and the CRISP-DM framework which you'll need to kickstart your career in business data analytics.The different chapters prioritize practical understanding over mathematical theory, using realistic business data and challenges of the Junglivet Whisky Company to intuitively grasp key concepts and ideas. Designed for beginners and intermediates, this book guides you from business data analytics fundamentals to advanced techniques, covering a large number

CEFR Correlation:A2Get Ready for International BusinessTo be ready to use English in the workplace, students need to• be exposed to a variety of business and workplace situations• build confidence in using English communicatively for workGet Ready for International Business helps students prepare to use English in the workplace by• exposing them to English being used in a range of different business contexts• giving students practice in reading an assortment of texts• offering a variety of different accents in the listening exercises and the cross-cultural Viewpoints sections that feature a wide range of people talking about aspects of business and culture• focusing on developing learners’ listening and speaking skills through carefully graded activities• explicitly teaching key conversation strategies to help them manage conversations in business settings• providing In business tasks that allow students to use the language studied in business simulations to develop their own professio

Build your English language skills and grow your career with English for Everyone: Business, Course Book.A visual guide to learning English, English for Everyone: Business, Course Book is a complete s

'Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business' - Richard Branson Can we bring more meaning to our li

You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today's hyperconnected society: if your business isn't like

Proven strategies for implementing the right data warehouse and business intelligence solutions for current and future business needs In The Data Warehouse Mentor: Practical Data Warehouse and Busines

Make the business of society your businessNo one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International—a nonprofit microfinancing in

Advance Praise for A Supply Chain Management Guide to Business Continuity: “A Supply Chain Management Guide to Business Continuity is a clear argument and practical guide for creating a resilient sup

A portrait of the life and career of investment guru Warren Buffett sheds new light on the man, as well as on the work, ideas, business principles, strategies, and no-nonsense insights that have guided his phenomenally successful business endeavors.

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."—Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.

In this title, a renowned sports psychologist shows business leaders how to play to win - using the proven secrets of professional athletes. Business, like sports, is all about performance. Performanc

This comprehensive introduction to business statistics text balances a conceptual understanding of statistics with the real-world application of statistical methodology. The latest version of Microsof

How to Start a Business in Taiwan is an elaborative and informative guidebook that includes everything a foreigner needs to know to start a successful business in Taiwan. From the value of being an en

This book is for teachers of the London Chamber of Commerce and Industry Examinations Board (LCCIEB) English for Business Preliminary Level examination. How to Pass English for Business Preliminary Le

This book is for teachers of the London Chamber of Commerce and Industry Examinations Board (LCCIEB) English for Business Third Level examination. How to Pass English for Business Third Level: Teacher

This book is for teachers of the London Chamber of Commerce and Industry Examinations Board (LCCIEB) English for Business Fourth Level examination. How to Pass English for Business Fourth Level: Teach

Each chapter contains: Quotes by famous thinkers Easy-to-read business sections Fun role-play activities Engaging dialogues covering different vusiness topics Useful idioms related to the main

Join Simon and Chester as they get down to business: helping ghosts find their forever homes. A hilarious early graphic novel series for fans of The Bad Guys and Dog Man.After a lot of ghosts get released from a ghost trap, Simon gets a promotion. He's now a BUSINESS GHOST with a briefcase, suit and tie, and super fancy office (the shed).But he and Chester soon discover that big business is a big bummer. Nobody cares whether the ghosts are happy in their new homes, all the kids at Chester's school are annoyed at their ghosts, and the ghost assigned to Chester in Simon's absence is WAY too good at his job.Can Simon and Chester find a way to match kids and ghosts so everyone's happy? Will Simon's supervisor listen to him? Is anyone going to notice that Simon only has cookies in his briefcase? Read on to find out . . .

BUSINESS VENTURED, BUSINESS GAINED As war looms on the horizon, the Crimson Vow accept a mission to infiltrate the neighboring Albarn Empire. Seizing the chance to do business in a new land, Reina and

An against-the-grain polemic on American capitalism from the New York Times bestselling author of The Great StagnationWe love to hate the 800-pound gorilla. Walmart and Amazon destroy communities and small businesses. Facebook turns us into addicts while putting our personal data at risk. From skeptical politicians like Bernie Sanders who, at a 2016 presidential campaign rally, said, "If a bank is too big to fail, it is too big to exist," to millennials, only 42 percent of whom support capitalism, belief in big business is at an all-time low. But are big companies inherently evil? If business is so bad, why does it remain so integral to the basic functioning of America? Economist and bestselling author Tyler Cowen says our biggest problem is that we don't love business enough.In Big Business, Cowen puts forth an impassioned defense of corporations and their essential role in a balanced, productive, and progressive society. He dismantles common misconceptions and untangles conflicting i

* Which strategies and tactics are needed to develop and implement a Digital Business?* How do we work out where to put our investment?* What are the things that have to happen in an organisation to m

English for Everyone is an exciting and comprehensive self-study course for adults learning English as a foreign language. This course is a unique new series with a visual, engaging, and easy to follow style to make the English language easy to learn. Learn business English by reinforcing key language skills, grammar rules, and vocabulary with listening, speaking, reading, and writing exercises.This unique course is easy to use, starting at beginner level and working up to advanced English to help you grow in confidence as you learn. This Business English Intermediate Practice Book introduces business topics such as interpersonal skills, meeting vocabulary, emailing a client, and attending interviews. Audio material is provided at every stage through the English For Everyone website and Android/iOS apps to provide vital experience of spoken English and make even tricky phrases easy to understand.Perfect for personal study or to support exams including TOEFL and IELTS, English for Every

Your business success is now forever linked to the success of your customersCustomer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fu

The Business Environment and Concepts Volume of the Wiley CPA Examination Study Guides arms readers with detailed outlines and study guidelines, plus skill-building problems and solutions, that help t

The Business Environment and Concepts Volume of the Wiley CPA Examination Study Guides arms readers with detailed outlines and study guidelines, plus skill-building problems and solutions, that help t

The simple five-part formula the upstart Facebook CEO used to change the world'and how any business leader can apply it to his or her own companyFacebook changed the way hundreds of millions communica

Challenges the idea that business success requires leaders to create predictability and maximize controlDemonstrates how embracing, cultivating, and harnessing uncertainty and unexpected events can in

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail As high street and main street businesses continue to suf