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The Lion Killer
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出版日:2021/02/11 作者:James S. Gardner  出版社:PROMOTION PROD  裝訂:平裝
優惠價: 1 766
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The Congo Affair
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出版日:2020/10/30 作者:James Gardner  出版社:PROMOTION PROD  裝訂:平裝
優惠價: 1 598
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A Chance to Breathe: Stories from a 1918 Road Trip
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出版日:2023/06/18 作者:James Gardner  出版社:PROMOTION PROD  裝訂:平裝
優惠價: 1 910
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出版日:2008/01/01 作者:Janice A. Maville; Carolina G. Huerta  出版社:Cengage Learning  裝訂:平裝
Health Promotion in Nursing, 2nd edition, offers a unique holistic viewpoint on the importance of achieving and maintaining health and wellness at all stages of life. It begins with an overview of hea
優惠價: 1 920
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Leading Healthy and Thriving Schools in Hong Kong: Theory and Practice
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The theoretical healthy school framework outlined in the main text by Dr Robin Cheung, a seasoned scholar-practitioner in the field of school health promotion, is complemented by success stories writt
優惠價: 79 703
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Divine Misfortune
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出版日:2011/03/29 作者:A. Lee Martinez  出版社:Grand Central Pub  裝訂:平裝
Teri and Phil had never needed their own personal god. But when Phil is passed up for a promotion - again - it's time to take matters into their own hands. And look online.Choosing a god isn't as simp
優惠價: 79 240
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The Tragedy of Othello, the Moor of Venice
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出版日:2010/07/01 作者:Tamara Hollingsworth  出版社:Teacher Created Materials  裝訂:平裝
In The Tragedy of Othello, the Moor of Venice, a cruel manipulation turns tragic. Othello, a Moor serving as a general in the Venetian army, passes over Iago for a promotion. Iago gets angry and decid
優惠價: 85 388
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出版日:2006/09/30 作者:Milton E. Polsky; Dorothy Napp Schindel; Carmine Tabone  出版社:Rowman & Littlefield Pub Inc  裝訂:平裝
Provides stories for enactment in the classroom, addressing such issues as cooperation, caring, bullying, and consequences, and encourages the promotion of trust, pride, and mutual respect.
優惠價: 1 2940
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CNS CATALOG 2007
49 折
出版社:經濟部標準檢驗局資料中心  裝訂:平裝
PREFACE- The Bureau of Standards, Metrology and Inspection〈BSMI〉under the Ministry of Economic Affairs〈MOEA〉of the Republic of China is responsible for the establishment and promotion of national sta
優惠價: 49 117
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TAIWAN PUBLIC HEALTH REPORT 2006
49 折
出版社:行政院衛生署(企劃室)  裝訂:平裝
Chapter 1 Health PoliciesChapter 2 Health IndicatorsChapter 3 Health Promotion and ProtectionChapter 4 Control of Communicable DiseasesChapter 5 Management of Pharmaceuticals and FoodsChapter 6 Medica
優惠價: 49 147
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行銷推廣策略
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出版日:2025/02/25 作者:戴國良  出版社:五南圖書出版  裝訂:平裝
․市面上唯一針對行銷4P之「推廣」(Promotion)的專書,涵蓋「推廣策略」全方位及完整的內容。․學理紮實,案例新穎豐富,包括:廣告、宣傳、促銷、人力銷售、公關、媒體、活動、公益、KOL/KOC網紅、短影音、體驗、快閃店、紅利集點、旗艦店、店頭行銷、數位產告等多元化、廣泛性的推廣作法說明。․本書內容淺顯易懂,以關鍵字重點式歸納解析,適合作為大專企管、廣告、行銷、流通等相關系所教材。行銷(Marketing)是企業經營的一項重要功能,行銷做不好,企業的產品就不容易銷售出去;而行銷最重要的骨幹核心,就在「行銷4P」,包括:Product(產品力)、Price(定價力)、Place(通路上架力)以及Promotion(推廣力),這行銷4P若是能同時做好、做強,企業行銷必勝、經營必成。本書針對行銷最後1P(Promotion)「推廣策略」(Promotion Strategy)深入探討,涵蓋全方位及完整的內容,包括:廣告、宣傳、促銷、人力銷售、公關、媒體、活動、公益、KOL/KOC網紅、短影音、體驗、快閃店、紅利集點、旗艦店、店頭行銷、數位產告等多元化、廣泛性的推廣作法說明。書中內容結合理論和豐富案例,網紅行銷合約擬定、媒體代理商成效評估以及廣告投放成本等工作細節,都可在書中尋得執行方法,幫助讀者達成學以致用。
優惠價: 95 342
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企業管理學報-第47卷第4期
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出版日:2022/12/01 作者:國立臺北大學  出版社:臺北大學企業管理學系  裝訂:平裝
Using internal carbon pricing to address climate risks challenge-The case of Taiwanese enterprisesThe long-run abnormal returns and the subsequent SEO characteristcs of profit-exempted IPO firms in TaiwanImpact of gift promotion appeals with two types of givers on givers purchase intention
優惠價: 88 220
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Be Your Own Best Publicist ─ How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
75 折
出版日:2011/01/20 作者:JESSICA KLEIMAN; MERYL WEINSAFT COOPER  出版社:CAREER PRESS  裝訂:平裝
In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelan
優惠價: 75 425
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Super Business! (Simon and Chester Book #6)
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出版日:2025/09/30 作者:Cale Atkinson  出版社:Tundra Books  裝訂:平裝
Join Simon and Chester as they get down to business: helping ghosts find their forever homes. A hilarious early graphic novel series for fans of The Bad Guys and Dog Man.After a lot of ghosts get released from a ghost trap, Simon gets a promotion. He's now a BUSINESS GHOST with a briefcase, suit and tie, and super fancy office (the shed).But he and Chester soon discover that big business is a big bummer. Nobody cares whether the ghosts are happy in their new homes, all the kids at Chester's school are annoyed at their ghosts, and the ghost assigned to Chester in Simon's absence is WAY too good at his job.Can Simon and Chester find a way to match kids and ghosts so everyone's happy? Will Simon's supervisor listen to him? Is anyone going to notice that Simon only has cookies in his briefcase? Read on to find out . . .
優惠價: 79 300
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International Trade Finance From Convention to Blockchain Innovation (Third Edition)
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出版日:2025/06/01 作者:Kwai Wing LUK  出版社:香港城市大學出版社  裝訂:平裝
The third edition has undergone significant revisions from the second edition, which was published in 2011. Significant enhancements include coverage of advancements in electronic commerce and financialtechnology (fintech), particularly the adoption of blockchain-based letters of credit and internet of things. Readers will gain valuable knowledge about trade developments in fintech, blockchain, and important trade promotion institutions in the Greater Bay Area.This book offers comprehensive and well-structured content, making it an excellent resource for training professionals such as bankers, import/export managers, and lawyers.It is particularly beneficial for students enrolled in the Finance of International Trade module of the Professional Diploma for Certified Banker offered by the Hong Kong Institute of Bankers, helping them prepare effectively for their examinations.
優惠價: 79 1169
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Ageing Care in the Community: Current Practices and Future Directions
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出版日:2024/02/01 作者:Edited by Kenneth Nai-kuen FONG and Kar-wai TONG  出版社:香港城市大學出版社  裝訂:平裝
Population ageing is a challenge to societies worldwide in terms of healthcare, social support, community infrastructure, and more. With one of the longest life expectancies in the world, Hong Kong will soon see a dramatic increase in the number of older residents together with a decrease in the old age dependency ratio. This book provides a timely examination of the current status and services available for Hong Kong’s ageing population in four key areas: general healthcare needs, such as health promotion and lifestyle modifications; specific healthcare needs, including care of chronic conditions and hip fractures; psychosocial needs for older people with intellectual disabilities and impairments, as well as the needs of their caregivers; and environmental and technological needs in relation to universal design, information and communication technology, and telehealth.Drawing from a wide range of experience in local professional settings combined with international best practices, the
優惠價: 79 845
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定價管理
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出版日:2020/10/01 作者:戴國良  出版社:五南圖書出版  裝訂:平裝
本土案例導向「價格」對企業的營收有直接影響;對消費者而言,則是購買時重要的外部參考。本書脫離英文教科書艱深、複雜的寫法,專門針對「價格」的各個面向,從精華理論到本土案例,對定價策略、定價決策及定價管理等,皆給予完整及全方位的思考。「定價」(Pricing)是行銷策略4P(Product、Pricing、Place、Promotion)組合中的一環。在面對激烈的行銷競爭中,價格可以在一夕之間上升或下
優惠價: 95 466
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Enumerative Combinatorics
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出版日:2011/11/30 作者:Richard P. Stanley  出版社:Cambridge Univ Pr  裝訂:平裝
Richard Stanley's two-volume basic introduction to enumerative combinatorics has become the standard guide to the topic for students and experts alike. This thoroughly revised second edition of Volume 1 includes ten new sections and more than 300 new exercises, most with solutions, reflecting numerous new developments since the publication of the first edition in 1986. The author brings the coverage up to date and includes a wide variety of additional applications and examples, as well as updated and expanded chapter bibliographies. Many of the less difficult new exercises have no solutions so that they can more easily be assigned to students. The material on P-partitions has been rearranged and generalized; the treatment of permutation statistics has been greatly enlarged; and there are also new sections on q-analogues of permutations, hyperplane arrangements, the cd-index, promotion and evacuation and differential posets.
優惠價: 75 2339
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The Perilous Promotion of Trilby Moffat:Trilby Moffat: Book 2
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出版日:2025/02/04 作者:Kate Temple  出版社:Hachette Australia  裝訂:平裝
With the past safely restored to the past, Trilby Moffat is looking forward to sitting down to a big slice of cake and a good crossword puzzle. But she's about to find out that the job of Time Keeper is never done and the future has other plans for her . .. extremely perilous plans. 'This looks dangerous,' said Trilby, who was tied to an antique parlour chair teetering on the edge of a rocky cliff.The man in the top hat arched one prickly eyebrow. 'Children can be so ungrateful. This will be the trip of a lifetime!' he said, pointing to the endless dark water below.Trilby Moffat is in grave danger, again. When she arrives on a secret island outside of time, in search of her missing mother, she knows she's in trouble. A strange festival is about to take place and Trilby is the guest of honour.Travellers from all over time are flocking to this mysterious carnival with its treasure markets, floating cupcakes and a terrifying surprise. Now Trilby and her friends must race against time (lit
優惠價: 95 678
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圖解顧客關係管理(CRM):會員深耕經營學
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出版日:2024/03/28 作者:戴國良  出版社:五南圖書出版  裝訂:平裝
※圖文並茂.容易理解.快速吸收※ㄧ單元一概念,迅速掌握顧客關係管理的精華與內涵。※CRM=顧客關係管理=會員經營。※改版新增會員經營實戰全方位知識及會員經營成功案例。顧客關係管理(CRM),亦可以視為「顧客」+「關係管理」兩者的組合體。更深一層來看,CRM其實就是「企業的顧客戰略」,亦即將「顧客」視為企業最為核心的戰略問題來看待。近十年來,各行各業主力公司大都已引進「會員經營」與「會員行銷」的制度及操作,企業需做好哪些核心重點工作,才能真正「深耕會員」,達成「鞏固」及「黏著」會員的目標,本書有專章說明。傳統行銷強調4P組合,即產品(Product)、定價(Price)、通路(Place)、推廣(Promotion)等4P力量的組合;後來服務業普及,又增加服務S(Service),成為4P/1S組合。如今,CRM為行銷戰略的一把利劍,又增加1C;故現代行銷組合應該強調為4P/1S/1C的六項有力組合,才能在市場上行銷致勝。最近,又有Big Data巨量資料、海量資料及大數據觀念與應用的快速崛起,其整體框架與運用,又比CRM大很多,成為建立在CRM之上的總體觀。
優惠價: 95 409
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Package design包裝設計:華文包裝設計手冊
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出版日:2023/04/20 作者:歐普設計; 王炳南  出版社:全華圖書  裝訂:平裝
廣告都在談4P,Product!Price!Place!Promotion!但你有聽過5P嗎?沒錯就是Packaging!包裝設計界的寶典「Pd」來襲!一次將行銷中的包裝說個明白!想要投身包裝設計領域,在心態上需有很大的轉換,只用平面視覺的經驗看待龐大的包裝設計系統,是完全不夠的!本書由從事多年包裝實戰經驗的王炳南總監,帶領您進入專業的科學包裝創作中!本書重談如何將一個「產品」經設計策略變成「商品」,談結構與包材、包裝設計流程與技巧、實際個案剖析,並擬定個案練習。堪稱包裝界的一本聖經,讓您不走冤枉路更不會走錯路!
優惠價: 95 570
庫存:2
顧客關係管理:精華理論與實務案例
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出版日:2021/12/25 作者:戴國良  出版社:五南圖書出版  裝訂:平裝
⊙理論與應用並重提供行銷、資訊技術與經營三方整合的CRM實際案例,學習成效更上層樓。⊙內容涵蓋面向多元豐富收錄國內外相關領域專家與學者的專業論述與精闢見解,融合作者分析,內容多元豐富。⊙實例最多資訊最新改版新增國內外的近期案例,並介紹大數據的應用。 顧客關係管理(CRM)可視為「顧客」+「關係管理」二者的組合體。深入來看,其實就是「企業的顧客戰略」,亦即將「顧客」視為企業最核心的戰略問題看待。CRM中的IT資訊科技應用,其實只是戰術問題,而真正的戰略問題是在「顧客」與「行銷」身上。 傳統行銷強調4P組合,即產品(Product)、定價(Price)、通路(Place)及推廣(Promotion)這4P力量的組合;後來服務業普及,又增加服務S(Service),成為4P/1S組合。如今,由於CRM成為行銷的一把利劍,又增加1C(CRM);故今日當代行銷組合,應該強調為4P/1S/1C的6項有力組合,才能在市場上行銷致勝。
優惠價: 95 466
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BUREAU OF HEALTH PROMOTION ANNUAL REPORT 2006
49 折
出版社:衛生署國民健康局  裝訂:平裝
「健康促進」是世界衛生組織 (WHO) 在1978年提出「Health for All」 的目標後,最重要的一項工作,在推動健康促進的過程中,須特別重視追求健康的平等性,於城鄉、貧富、弱勢族群之間,縮小健康的差距。由於健康議題很廣泛,在資源有限的情況下,優先順序的訂定更加重要。除了參酌WHO議題以便與國際接軌外,還需要本土實證基礎資料做為決策的依據,此為國民健康局規劃、制訂、與執行相關法令與計畫的
優惠價: 49 89
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重新打開可能性:去-相合,一種操作術
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出版日:2024/07/31 作者:朱利安  出版社:黑體  裝訂:平裝
法國哲學家和漢學家朱利安(François Jullien)所建構的哲學思想概念不僅對世界有深遠的影響,在其他領域如藝術創作、企業管理、精神分析也引發廣大的迴響。近年朱利安構思一種共享的概念,穿越美學、倫理及政治領域的經驗,一起形構人們對當代世界的投入,因此他大力提倡「去-相合」(dé-coïncidence)概念。當事物相符相合,也就是這些事物完全貼合或全然對應,完美地互相扣合,即「相合」(coïncidence)於最初幾何學的意涵。這樣的符合當然令人滿意,它合法合理堅持其相符,同意自身,憩息在它的相合裡,而且固定不變。然而,它不再脫離這個狀況,逐漸陷溺其中、硬化而貧瘠了;也就是說,它不再發揮任何作用,變得呆滯了。此時,「合拍」(ça colle)表示符合變得像一種黏膠,人們無法跳脫它。「相合」便從先前的正面逆轉進「正面性」,固定了、不發揮作用,而且變成貧瘠的正面。相合就是死亡。相合是沉溺萎縮(enlisement),「去-相合」是推動(promotion)與脫展(dégagement)。因此,我們必須與這種硬化了、不再活動且造成阻礙的符合拉開一個「間距」(écart),使自我封閉並阻礙任何發展的事物產生裂縫,也就是使其與該情況做出「去-相合」,才能重新打開可能性。以藝術為例,一位藝術家只有當他與已完成、被認可且被頌揚為「藝術」的藝術做出「去-相合」時,他才是確確實實的藝術家。只有在與已經被思考過的內容且這個符合的內容被看作「真理」的事物做出「去-相合」,我才真的進行思考。從生存的觀點來看,我只有與已經活過的、與我當今擁有的相符生活做出「去-相合」,我才真的在生活。與我當今的相符生活做出「去-相合」,也就是說,我使現在如此適合我的生活方式、我正要安頓於其中的生活模式「產生裂縫」,這是為了在我的生活當中重新打開可能性。 就倫理而言,我只有與自己做出「去-相合」,才能「遇見他者」。否則我只是與他擦肩而過,或者把他同化成我想要的模樣。在政治方面,一旦一個理念變得相合性的,亦即被眾人所集體消化和吸收,就不再被人質疑,不再被人擔心,也就會變成意識型態性的。 在朱利安的構想中,「去-相合」的操作方式可說是有別於批判、逆轉這些戲劇性的風格,而比較是一種存在於內部、以小小間距逐漸打開並默默產生的轉化:在已穩固的相合狀態內部,透過持續的小「間距」、逐漸操作的小小移位,暗中在內部拆解
優惠價: 9 270
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Master health promotion for all ages and population groups! Health Promotion Throughout the Life Span, 10th Edition provides comprehensive coverage of leading health promotion concepts from assessment
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2018/04/22 作者:Carolyn L. Murdaugh; Mary Ann Parsons; Nola J. Pender  出版社:Pearson  裝訂:平裝
For undergraduate and graduate courses in health promotion and disease prevention. A complete guide to health promotion across diverse populations, at all stages of life Health Promotion in Nursin
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2015/01/29 作者:Jackie Green; Keith Tones; Ruth Cross; James Woodall  出版社:SAGE Publications UK  裝訂:精裝
The definitive text on health promotion, this book covers both the knowledge-base and the process of planning, implementing and evaluating successful health promotion programmes.This new edition featu
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Introduction To Health Promotion
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出版日:2014/08/29 作者:Snelling  出版社:John Wiley & Sons Inc  裝訂:平裝
"Understand the foundations and applications of health promotionIntroduction to Health Promotion gives students a working knowledge of health promotion concepts and methods and their application to he
優惠價: 9 3198
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出版日:2010/06/15 作者:Jonathan Hardy  出版社:Peter Lang Pub Inc  裝訂:精裝
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2010/06/07 作者:Jonathan Hardy  出版社:Peter Lang Pub Inc  裝訂:平裝
Cross-Media Promotion is the first book-length study of a defining feature of contemporary media, the promotion by media of their allied media interests. The book explores the range of forms of cross
優惠價: 1 3171
無庫存
出版日:2007/06/07 作者:Helen Keleher (EDT); Colin Macdougall (EDT); Berni Murphy (EDT)  出版社:Oxford Univ Press USA  裝訂:平裝
In health promotion, easy access to good information is often hard to achieve. Understanding Health Promotion, whilst grounded solidly in theory, draws on the research undertaken by the authors to foc
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
出版日:2003/06/01 作者:Theodore H. MacDonald (EDT)  出版社:Routledge  裝訂:平裝
The Social Significance of Health Promotion sets health promotion in its historical context and delineates its contemporary role. It explores the potential of health promotion to impact on our social
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Health Promotion: A Practical Guide to Effective Communication
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出版日:2021/06/09 作者:Merryn McKinnon  出版社:Cambridge Univ Pr  裝訂:平裝
Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles of health promotion in Australian and international public health contexts. Combining the core principles and theories of health promotion with those of effective communication, the text guides readers through the practical steps of planning, implementing and evaluating programs that empower health consumers and facilitate improved health outcomes for individuals and communities. The chapters consolidate and extend readers' understanding of key topics through case-study scenarios, problem-based learning activities, revision questions and recommendations for further reading. The 'Elsewhere in the World' sections link the text to health promotion programs globally. The final chapter brings together key concepts and highlights initiatives in action through a selection of eight extended international case studies. This essential resource will equip students with the knowledge a
優惠價: 9 3392
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Fashion Promotion
90 折
出版日:2021/02/11 作者:Gwyneth Moore  出版社:Bloomsbury Visual Arts  裝訂:平裝
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional
優惠價: 9 1229
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出版日:2019/05/03 作者:Jessica Shank Coviello  出版社:Lippincott Williams & Wilkins  裝訂:平裝
The Third Edition of Health Promotion and Disease Prevention in Clinical Practice reflects a clinically-focused, team-based approach to health promotion conversations. This practical reference incorpo
優惠價: 1 2891
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Public Health And Health Promotion For Nurses At A Glance
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出版日:2018/10/12 作者:Wild  出版社:John Wiley & Sons Inc  裝訂:平裝
Public Health and Health Promotion for Nurses at a Glance is the perfect companion for study and revision for nursing students and practitioners. Health promotion is a growing core component of nursin
優惠價: 9 1813
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The Future for Health Promotion
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出版日:2018/02/15 作者:Colin Palfrey  出版社:Policy Pr  裝訂:平裝
The Future for Health Promotion assesses the appropriateness of a number of different methods for evaluating the effectiveness and cost-effectiveness of health promotion projects. It puts contemporary
優惠價: 1 2203
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Health Promotion in the Workplace
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出版日:2017/03/07 作者:Michael P. O'Donnell  出版社:Createspace Independent Pub  裝訂:平裝
Health Promotion in the Workplace, 5th edition, is a valuable reference for anyone who designs, manages, evaluates or studies workplace health promotion programs. Authored by a team of program manager
優惠價: 1 2665
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出版日:2017/01/16 作者:Randall R. Cottrell; James T. Girvan; James F. McKenzie; Denise Seabert  出版社:Pearson College Div  裝訂:平裝
For courses in Health Education/Promotion/Planning (Health & Kinesiology)A solid foundation in the issues of health education and promotion, and a solid connection to the research, resources, and
優惠價: 1 4724
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Health Promotion Programs: From Theory To Practice, Second Edition
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出版日:2016/10/28 作者:Fertman  出版社:John Wiley & Sons Inc  裝訂:平裝
Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, health care organizati
優惠價: 9 3198
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