SUNWAY UNIV PR

請問，「PR」是你的工作嗎？請問，你對「PR」有興趣嗎？ 既然你拿起了這本書，答案肯定是「Yes」吧？太好了，這本書一定能對你有所幫助。 無論是目前正從事「PR」工作的人，還是今後想推動「PR」的人，抑或是對「PR」有興趣，卻不曉得該做什麼、怎麼做才好的人，都很適合閱讀這本書。 不過，請先等一下。 聽到「PR」這個詞的當下，浮現在你腦中的是什麼呢？ 我們是PR專家，多年來支援了各式各樣的企業與團體

30個公關真人真事x 嚴選10大拆彈活動CASE由marketing 廣告講到PR，由print media講到KOL，由幕後準備講到活動當日，關氏兄弟姊妹帶你過五關斬六將！ 古怪客係都要某某明星代言？！ Blogger扭計臨門一腳唔出post！ Show girl嫌龍友影太多相話要離場？！ 活動當日唔見咗箱最重要嘅物資…… 完show仲要帶天后突破重重粉絲包圍呀！奇人異士，傾巢而出！關

Adultery is not a typical Jane Austen theme, but when it disturbs the relatively peaceful household at Mansfield Park, it has quite unexpected results. The diffident and much put-upon heroine Fanny Pr

"The right story at the right time. . . . It’s not just a narrative; it’s an experience. It’s the novel we’ve been waiting for." —The New York TimesA boy tries to steer a safe path through the pr

Steve Antony's Mr Panda is back for a fourth hilarious story about the importance of doing things properly!'An ideal book for kids to learn about the importance of good manners.' Sun 'There's a new pr

William Shakespeare’s classic play Othello, featuring valuable tools for educators and readers, from the esteemed Folger Shakespeare Library, home to the world’s largest collection of Shakespeare’s pr

When Mr. Bettss eight different pets develop spots, he takes them to the vet. Dr. Pottss medicine cures the spotsbut gives them stripes instead! This hilarious rhyming story rollicks along from one pr

Who was the real Charlie Chaplin? Kids will learn all about the comic genius who created "The Little Tramp"! Charlie Chaplin sang on a London stage for the first time at the age of five. Performing pr

A NEW YORK TIMES BESTSELLERAt once incendiary and icy, mischievous and provocative, celebratory and elegiac—here is a deeply felt meditation on race, sex, and American culture through the pr

The must-have guide to the best of preserving, from canning and pickling, to fermenting, freezing, and drying; complete with hundreds of farm-fresh recipesThis is the book for everyone who wants to pr

Help your grade 1 students develop reading skills! Leveled reading selections and follow-up comprehension and vocabulary activities cover skills such as word families, using context clues, relating pr

Love or life.Henry or their child.The end of her family or the end of the world.Kate must choose.During nine months of captivity, Kate Winters has survived a jealous goddess, a vengeful Titan and a pr

The Nebula and Locus Award–winning fourth novel in the renowned Earthsea series from Ursula K. LeGuin gets a beautiful new repackage.In this fourth novel in the Earthsea series, we rejoin the young pr

New projects are the key to ensuring an organization’s growth—and as we enter an increasingly competitive global economy, companies of all stripes struggle to effectively govern the multiplicity of pr

Sally Lockhart is twenty-five and somebody wants to destroy her. She receives divorce papers from a man she has never met, let alone married - yet this trap is so well laid that she is powerless to pr

A charming reissue of a classic Judith Kerr backlist treasure with a beautifully refreshed new cover look. When Willy is told he's not allowed to bring his pets to his sister's wedding, despite his pr

The landmark project management reference, now in a new edition Now in a Tenth Edition, this industry-leading project management "bible" aligns its streamlined approach to the latest release of the Pr

In this stimulating dialogue these two great men, who stand on opposite sides of the church door, discuss some of the most controversial issues of the day. One is a respected scholar and one of the pr

Intended for employers in the construction industry, this handbook reviews the standards required by the Occupational Safety and Health Act (OSHA) that apply to construction sites, such as personal pr

- die Lektionen umfassen je vier Seiten und folgen einem transparenten, wiederkehrenden Aufbau:- jede Lektion beginnt mit einer interessanten Einstiegssituation – meist mit einem Hörtext kombiniert –, die in die Thematik der Lektion einführt und Emotionen und Interesse weckt- auf der folgenden Doppelseite werden, ausgehend von der Einstiegssituation, die neuen Wortfelder, die Strukturen und Redemittel anhand von authentischen Lese- und Hörtexten eingeführt und geübt- das neue Wortfeld der Lektion wird in der Kopfzeile prominent und gut memorierbar als Bildlexikon präsentiert- Abschlussseite: Schreibtraining, Sprechtraining oder Mini-Projekte greifen den Lektionsstoff auf und die Strukturen und wichtigen Wendungen werden übersichtlich zusammengefasst- die vier zusätzlichen Modul-Plus-Seiten bieten weitere interessante Informationen:- Lesemagazin: Magazinseite mit vielfältigen zusätzlichen Lesetexten- Film-Stationen: Aufgaben zu den Filmsequenzen- Projekt Landeskunde: Anregung für ein Pr

本書是一部專為數位轉型時代打造的公關聖經，不但跳脫傳統理論架構，更精準掌握現代企業最核心的兩大關鍵──AI科技與ESG永續。除深度解析人工智慧如何驅動公關科技（PR Tech）外，同時詳述在ESG浪潮下，公關如何重塑溝通角色，幫助企業在競爭的市場中建立真實聲譽。全書結合學理基礎與PESO媒體矩陣等實戰工具，範圍涵蓋高科技、金融、生技及時尚等多元產業案例，引導讀者從利益關係人管理到危機處理，皆能游刃有餘。尤其強調發言人職能與個人品牌經營，更是公關從業者、企業主管及相關領域學生不可或缺的實踐手冊，助你在多變環境中，掌握關鍵鑰匙。