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Strategic Insight

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策略思考:建立自我獨特的insight,讓你發現前所未見的策略模式
滿額折
出版日:2014/04/03 作者:御立尚資  出版社:經濟新潮社  裝訂:平裝
許多人埋頭苦讀策略大師的著作,真正遇到問題時,策略卻「用不出來」。這是因為,大多數的策略理論,是從過去的成功個案歸納而成的制式框架,缺少另一個能夠出奇制勝的關鍵——「insight」。insight,難以言傳。正因如此,以往的策略理論相關著作裡,幾乎一概隻字未提「insight」。結果,使得多數人即使熟讀策略理論,做出的策略仍然完全沒有效果。究竟什麼是insight?insight,就是以右腦與左
優惠價:9 324
庫存:1
同理心行銷:500強正在用,顛覆傳統的消費者洞察進化策略
滿額折
出版日:2023/10/02 作者:克萊爾.布魯克斯  出版社:日出出版  裝訂:平裝
消費者的心思變化,你跟得上嗎?微軟、立頓、SONY、NISSAN、海尼根、GAP、LEE、萊萃美、亞瑟士、沃爾瑪、百事可樂、優沛蕾、李施德霖、Reebok……全球品牌重中之重的企業如何與消費者時時保持同步,在激烈的市場競爭中勝出?◢傳統行銷緩不濟急,學習型行銷策略正在進化中!◣在一切充滿顛覆性的時代,行銷不能再只靠策略分析、大數據或無限創意,這無法讓我們聽見消費者的故事,無法得知顧客對產品或品牌的真實感受與隱藏的想法。最好的行銷,能時刻搶先回應顧客潛在的渴望,背後拚的就是企業的同理心。同理心強調「角色轉換」,讓行銷能轉換立場進入消費者的世界,體驗他們在日常生活各個場景中的思考和感受,深刻理解消費者行為背後的動機,提高他們對產品的黏著度。升級行銷手段配備,能與消費者有更深度的連結,讓你的洞察力更全面、更進階,看出消費者的不滿足。今時今日,任何「消費者洞察」都必須以「同理心」為基準點,才能更懂消費者的所思所想,進而孵化出新產品、新思想、新顧客。▲比起發放優惠折價券,天天低價更好、更能吸引消費者嗎?▲給消費者的選項越多越好?▲老品牌為何會失去自己的特色與競爭力?▲其他公司成功的行銷策略,就能複製仿效嗎?▲以訪談和拍攝方式進行消費者市調,能幫助品牌得到什麼?▲網路線上收集資料的優缺點有哪些?同理心行銷策略學習:4大框架+3個階段打破舊有行銷格局,靈活運用行銷策略架構,結合科技、數據、科學、多元化銷售管道、串聯社群媒體等,跟上市場變化,與消費者建立長時間的深度關係:★4大框架――融合心理、經濟、社會、文化人類學、哲學、神經科學等跨學科的理論觀點及研究成果,構成策略學習的堅實基礎。框架一:情緒。人類對情緒的記憶深刻而長遠,對品牌定位、行銷組合及使用洞察工具有重要意義。框架二:需求、目標和價值觀。這是動機的內在根源,能引出消費者購買產品的功能需求、以及自我表達和自我實現的慾望。框架三:文化。了解所處社會文化的行為準則、共同的思維方式和溝通模式、風俗情景,能滿足消費者的社交需求,幫助跨國產品行銷。框架四:決策。消費者決策不只有傳統的直線型、複合型,依據心理學和經濟學研究發現,更多時候消費者是以無意識的「直覺」做出購物決定。★3個階段→同理心策略學習過程分三階段。開始之前,要確保面對的主題和將做的決定,能被清晰理解與具體陳述。 第一階段:沉浸(Immerse)。鎖定目標客群範圍,透過
優惠價:9 450
庫存:2
BCG思維方式經典叢書
滿額折
出版日:2014/04/03 作者:內田和成; 御立尚資  出版社:經濟新潮社  裝訂:平裝
本叢書包括: 論點思考:找到問題的源頭,才能解決正確的問題內田和成 著 假說思考:培養邊做邊學的能力,讓你迅速解決問題內田和成 著 策略思考:建立自我獨特的insight,讓你發現前所未見的策略模式御立尚資 著 工作,可以說就是在解決問題。因應所遇到的問題,通常的想法就是蒐集資料,然後再做決策。然而在資訊爆炸的時代,蒐集資料可能變成沒有盡頭的任務;而時常發生的情形是,這個問題結果是「錯誤的問題」
優惠價:9 972
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同理心行銷:500強正在用,顛覆傳統的消費者洞察進化策略
90 折
出版日:2020/06/24 作者:克萊爾.布魯克斯  出版社:日出出版  裝訂:平裝
消費者的心思變化,你跟得上嗎? 微軟、立頓、SONY、NISSAN、海尼根、GAP、LEE、萊萃美 亞瑟士、沃爾瑪、百事可樂、優沛蕾、李施德霖、Reebok…… 全球品牌重中之重的企業都愛用「同理心行銷」, 和消費者時時保持同步,成為在激烈市場競爭中勝出的關鍵。 傳統行銷規劃緩不濟急,學習型行銷策略正在進化中! 在一切充滿顛覆性的時代,行銷不能再只靠策略分析、大數據或無限創意;這無法讓我們聽見消費
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出版日:2012/11/01 作者:John Barrett  出版社:Information Age Pub Inc  裝訂:平裝
For the first time in book form, "B2B Customer Insight: The Proven Path to Growth," will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data tha
優惠價:1 1811
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出版日:2012/11/01 作者:John Barrett  出版社:Information Age Pub Inc  裝訂:精裝
For the first time in book form, "B2B Customer Insight: The Proven Path to Growth," will reveal how customer insight surveys tailored to B2B relationships generate significant strategic data; data tha
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Strategic Web Designer ─ How to Confidently Navigate the Web Design Process
滿額折
出版日:2012/09/19 作者:Christopher Butler  出版社:F & W Media Inc  裝訂:平裝
Expand your strategic capabilities and technological understanding! Your clients are looking for an expert--someone who understands rapidly changing technology and can provide strategic insight into t
優惠價:1 1125
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The Art of the Long View ─ Paths to Strategic Insight for Yourself and Your Company
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出版日:1996/04/01 作者:Peter Schwartz  出版社:Broadway Books  裝訂:平裝
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life - bottom-line numbers, for instance - but the intangibles
優惠價:79 571
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出版日:2024/08/11 作者:Selasi Noamesi  出版社:INDEPENDENT CAT  裝訂:平裝
優惠價:1 750
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出版日:2005/10/14 作者:Emirates Center for Strategic Studies and Research  出版社:Palgrave Macmillan  裝訂:精裝
This analysis offers fresh insight into security issues and social policy in the Gulf states. It covers the redefining of government responsibilities, the initiation of political and social change, th
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Moon Morocco: Local Insight, Strategic Itineraries, Desert Excursions
滿額折
出版日:2023/11/28 作者:Lucas Peters  出版社:AVALON TRAVEL PUBL  裝訂:平裝
優惠價:79 751
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Marketing With Strategic Empathy ─ Inspiring Strategy With Deeper Consumer Insight
90 折
出版日:2016/08/28 作者:Claire Brooks  出版社:Kogan Page Ltd  裝訂:平裝
The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, the
優惠價:9 2375
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Comprehensive Strategic Management ─ A Guide for Students, Insight for Managers
滿額折
出版日:2017/02/23 作者:Eric J. Bolland  出版社:Emerald Group Pub Ltd  裝訂:精裝
A breakthrough approach to strategic management is presented in this book. Traditionally, strategic management texts have offered a largely conceptual presentation of the subject followed by a separat
優惠價:79 2102
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出版日:2023/10/24 作者:George Tovstiga  出版社:Springer Nature  裝訂:精裝
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Leading With Strategic Thinking: Four Ways Effective Leaders Gain Insight, Drive Change, And Get Results
滿額折
出版日:2015/04/03 作者:Olson  出版社:John Wiley & Sons Inc  裝訂:精裝
Be the leader you want to be with strategic thinking Leading with Strategic Thinking helps you discover your personal strengths, and how they can be leveraged into a uniquely effective leadership styl
優惠價:9 1026
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Strategic Sports Event Management
90 折
出版日:2014/06/12 作者:Guy Masterman  出版社:Taylor & Francis  裝訂:精裝
"Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school
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Global Strategic Management
90 折
出版日:2015/01/22 作者:Jedrzej George Frynas; Kamel Mellahi  出版社:OUP Academic UK  裝訂:平裝
Global Strategic Management, Third Edition, provides clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and developmen
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Data, Insight and Strategy:Analytics for Finance Professionals
滿額折
出版日:2013/07/22 作者:Joachim  出版社:JOHN WILEY & SONS;LTD  裝訂:精裝
Business analytics is transforming how businesses operate. The vast quantity of customer and other data available to businesses reveal strategic preferences that have for long been hidden, giving them
優惠價:9 2052
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Essential Challenges Of Strategic Management
90 折
出版日:2001/01/02 作者:Rouse  出版社:John Wiley & Sons Inc  裝訂:精裝
Praise for Essential Challenges of Strategic Management"Bill Rouse provides helpful insight to make any business, and in particular any high- tech business, perform better."-Dennis A. Roberson, Senior
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Strategic Management in the Public Sector
90 折
出版日:2011/12/12 作者:Kuno Schedler; Isabella Proeller; John Philipp Siegel  出版社:Routledge UK  裝訂:平裝
The public sector involves a complex array of stakeholders and it can be difficult to gain strategic insight at all levels of the public sector. Strategy classes are growing in number and importance,
優惠價:9 2266
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Strategic Management in the Public Sector
90 折
出版日:2011/11/30 作者:Kuno Schedler; Isabella Proeller; John Philipp Siegel  出版社:Routledge UK  裝訂:精裝
The public sector involves a complex array of stakeholders and it can be difficult to gain strategic insight at all levels of the public sector. Strategy classes are growing in number and importance,
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
Can Pay Be Strategic? ─ A Critical Exploration of Strategic Pay in Practice
90 折
出版日:2011/01/18 作者:Jonathan Trevor  出版社:Palgrave Macmillan  裝訂:平裝
Can Pay be Strategic provides a timely insight into the challenges faced by leading organizations when attempting to deploy pay systems in the pursuit of strategic priorities. Based upon in-depth cas
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Strategic Intuition ─ The Creative Spark in Human Achievement
90 折
出版日:2007/10/01 作者:William Duggan  出版社:Columbia Univ Pr  裝訂:精裝
How "Aha!" really happens.When do you get your best ideas? You probably answer "At night," or "In the shower," or "Stuck in traffic." You get a flash of insight. Things come together in your mind. You
優惠價:9 956
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The Strategic Analysis of Judicial Behavior:A Comparative Perspective
90 折
出版日:2021/06/30 作者:Lee Epstein  出版社:Cambridge Univ Pr  裝訂:平裝
The past decade has witnessed a worldwide explosion of work aimed at illuminating judicial-behavior: the choices judges make and the consequences of their choices. We focus on strategic accounts of judicial-behavior. As in other approaches to judging, preferences and institutions play a central role but strategic accounts are unique in one important respect: They draw attention to the interdependent - i.e., the strategic - nature of judicial decisions. On strategic accounts, judges do not make decisions in a vacuum, but rather attend to the preferences and likely actions of other actors, including their colleagues, superiors, politicians, and the public. We survey the major methodological approaches for conducting strategic analysis and consider how scholars have used them to provide insight into the effect of internal and external actors on the judges' choices. As far as these studies have traveled in illuminating judicial-behavior, many opportunities for forward movement remain. We f
優惠價:9 995
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Strategic Intuition ─ The Creative Spark in Human Achievement
90 折
出版日:2013/06/04 作者:William Duggan  出版社:Columbia Univ Pr  裝訂:平裝
How "Aha!" really happens.When do you get your best ideas? You probably answer "At night," or "In the shower," or "Stuck in traffic." You get a flash of insight. Things come together in your mind. You
優惠價:9 1188
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Information Rules ─ A Strategic Guide to the Network Economy
滿額折
出版日:1998/11/01 作者:CARL SHAPIRO  出版社:Harvard Business School Pr  裝訂:精裝
In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. They argue that if ma
優惠價:79 1328
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The Strategic CIO ─ Changing the Dynamics of the Business Enterprise
90 折
出版日:2014/10/31 作者:Philip Weinzimer  出版社:Taylor & Francis  裝訂:精裝
This book provides insight, success stories, and a step-by-step methodology to transform your IT organization into a strategic asset that drives customer value, increases revenues, and enhances shareh
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出版日:2009/07/30 作者:Michele V. Sare; LeAnn Ogilvie  出版社:Jones & Bartlett Learning  裝訂:平裝
This text builds insight and breaks boundaries that have historically hampered nursing's professional progression and power as a stakeholder in an ever-changing global business-based healthcare arena.
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Lean Transportation Management ― Using Logistics As a Strategic Differentiator
90 折
出版日:2018/10/02 作者:Mohamed Achahchah  出版社:Productivity Pr  裝訂:精裝
This book provides an overview of the key transportation management processes from a shipper’s perspective. It enables managers to gain quick insight in the added value of transportation as a strategi
優惠價:9 2430
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Strategic Renewal ― Core Concepts, Antecedents, and Micro Foundations
90 折
出版日:2019/03/21 作者:Aybars Tuncdogan (EDT); Adam Lindgreen (EDT); Henk Volberda (EDT); Frans Van Den Bosch (EDT)  出版社:Routledge  裝訂:精裝
Strategic Renewal is an original research anthology offering insight into a subject area which, although critical for the sustained success of organizations, has received relatively little attention a
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The Radicalization of Cicero ― John Toland and Strategic Editing in the Early Enlightenment
90 折
出版日:2017/07/10 作者:Katherine A. East  出版社:Palgrave Macmillan  裝訂:精裝
This book uses a previously overlooked Neo-Latin treatise, Cicero Illustratus, to provide insight into the status and function of the Ciceronian tradition at the beginning of the eighteenth
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出版日:2011/03/21 作者:John D. Crowley  出版社:Libraries Unltd Inc  裝訂:平裝
This text shows teacher librarians how to become leaders in their schools and apply their unique skills and insight to develop a timely and meaningful vision for the school's library.
優惠價:1 3000
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Strategic Designs for Long-term Climate Policy Instrumentation ― Governance by Planning or Incentives
90 折
出版日:2018/10/24 作者:Gjalt Huppes  出版社:Routledge  裝訂:精裝
This book provides insight into the development of effective climate policy instrumentation in two divergent and mutually exclusive directions.Examining the role of political philosophies, the book ex
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
The Board Member'S Guide To Strategic Planning: A Practical Approach To Strengthening Nonprofit Organizations (National Center Nonprofit Boards Pub)
滿額折
出版日:1997/02/20 作者:Howe  出版社:John Wiley & Sons Inc  裝訂:精裝
Fisher Howe's enthusiasm, insight, and ability to clearly articulate the whats and hows of effective strategic planning provides the reader with the tools to strenghten governance and manage effective
優惠價:9 2158
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出版日:2017/10/24 作者:David B. H. Denoon (EDT)  出版社:New York Univ Pr  裝訂:平裝
Provides insight into U.S. and Chinese involvement in aid, trade, direct investment and strategic ties in Latin America In recent years, China has become the largest trading partner for more than
優惠價:1 2640
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Thomas Schelling and the Nuclear Age
90 折
出版日:2012/12/15 作者:Robert Ayson  出版社:Routledge UK  裝訂:平裝
An illuminating insight into the work of Thomas Schelling, one of the most influential strategic thinkers of the nuclear age. By the time of the Cuban Missile Crisis and the United States' early foray
優惠價:9 2047
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Policy Entrepreneurs in Water Governance ― Strategies for Change
90 折
出版日:2015/06/02 作者:Stijn Brouwer  出版社:Springer Verlag  裝訂:精裝
This book analyses policy making processes at the micro-level and offers a unique insight into the fascinating world of policy entrepreneurs, elucidating their strategic modus operandi. The author ide
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