In an age of readily available feedback on sites like Yelp and Facebook, consumer conversations, or word-of-mouth recommendations, client happiness and empowered employees are the pillars of growth in
Ralph Thompson's memoir is a fascinating record of a long and full life lived jointly in the worlds of art, literature and business. From a pre-war childhood in colonial Jamaica, Take My Word For It i
The first book to market on the hottest topic on the webSocial commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how t
This volume in the "Better Business English" series focuses on presentations, reports, note-taking, PR writing, technical writing, and writing for the web. "Make an Impact with Your Written English"
It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the
Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a hig
