Word Tailor

In this third edition of his popular undergraduate-level textbook, Des Nicholl recognises that a sound grasp of basic principles is vital in any introduction to genetic engineering. Therefore, the book retains its focus on the fundamental principles used in gene manipulation. It is divided into three sections: Part I provides an introduction to the relevant basic molecular biology; Part II, the methods used to manipulate genes; and Part III, applications of the technology. There is a new chapter devoted to the emerging importance of bioinformatics as a distinct discipline. Other additional features include text boxes, which highlight important aspects of topics discussed, and chapter summaries, which include aims and learning outcomes. These, along with key word listings, concept maps and a glossary, will enable students to tailor their study to suit their own learning styles and ultimately gain a firm grasp of a subject that students traditionally find difficult.

Research shows that students need multiple encounters with a new word before they know it well enough to comprehend it in text. These easy and engaging card games are tailor-made to support students

Research shows that students need multiple encounters with a new word before they know it well enough to comprehend it in text. These easy and engaging card games are tailor-made to support students i

Research shows that students need multiple encounters with a new word before they know it well enough to comprehend it in text. These easy and engaging card games are tailor-made to support students i

Research shows that students need multiple encounters with a new word before they know it well enough to comprehend it in text. These easy and engaging card games are tailor-made to support students i

This book features examples of different types of custom-designed lettering - from digital typefaces to printed matter and handwriting - and their practical applications. When we read, our brain is decoding a series of abstract symbols and synthesising the results into complex ideas. Really, then, we see before we read.We recognise the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualise a specific brand, deliver its image and message and make it stand out among the crowd. To create an optimum type, a designer must understand the brand's philosophy, communicate with the client, feel with his empathy, and achieve a perfect solution with his professional skills.This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives' work processes and be inspired to design types that satisfy their clients an