The Tourist Experience is complex, intrinsically personal, and highly emotional. Consequently, it is not easy to understand what it is that drives us to continue to travel, and to return to places visited. It is important for all sides of the travel, tourism, and hospitality industries to understand what tourists are searching for as well as what they experience, with emotions playing a central role.The research outlined in Unravelling Travelling: Uncovering Tourist Emotions through Autoethnography delves into the deep, personal, and very subjective emotions experienced while travelling to foreign places. Taking an autoethnographic approach, this evocative, reflexive, critical and analytical study uncovers a range of personal emotional drivers that resonate across disciplinary boundaries.Examining the development of autoethnography in the social sciences, where the researchers often expose deeply personal experiences that cannot be directly interpreted from an outsider's perspective, U
