China CEO ─ Voices of Experience from 20 International Business Leaders
China CEO ─ Voices of Experience from 20 International Business Leaders
  • 定  價:NT$698元
  • 優惠價: 9628
  • 單次購買10本以上85折
  • 可得紅利積點:18 點
  • 庫存: 1
  • 加入購物車
分享:
商品介紹
  • 商品簡介
  • 作者簡介
  • 目次
  • CHINA CEO: Voices of Experience From 20 International Business Leaders is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first-hand, front-line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca-Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China-based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more.


    Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In CHINA CEO, we deliver what other Western authors can't – first-hand reflections based on over 100 years' collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time-constrained executives. Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win-over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
  • Juan Antonio Fernandez is a professor of management at China Europe International Business School, which ranks 22nd worldwide among MBA programs on the Financial Times index.


    Laurie Underwood, a 14-year journalist in greater China, is director of communications and publications for the American Chamber of Commerce in Shanghai. AmCham Shanghai ranks among the two largest American chambers in Asia.
  • Foreword: China: A Must-win Market.


    Introduction: Opportunity and Challenge.


    Chapter 1. Qualities of a Successful International Manager in China.


    Chapter 2. Managing Chinese Employees.


    Chapter 3. Working with Business Partners.


    Chapter 4. Communicating with Headquarters.


    Chapter 5. Facing Competitors.


    Chapter 6. Battling Intellectual Property Rights Infringers.


    Chapter 7. Winning Over Chinese Consumers.


    Chapter 8. Negotiating with the Chinese Government.


    Chapter 9. Living in China.


    Chapter 10. Conclusion.


    Appendix: Research Methodolgy.


    Index.
    相關商品

      • Emotional Healing for Cats
      • 優惠價:496元
      • THE THREE TENSIONS: WINNING THE STRUGGLE TO PERFORM WITHOUT COMPROMISE
      • 優惠價:880元
      • AGING FIGHT IT WITH THE BLOOD TYPE DIET
      • 優惠價:194元
      • Leading for a Lifetime ─ How Defining Moments Shape Leaders of Today and Tomorrow
      • 優惠價:413元
      • GUINNESS
      • 優惠價:943元

    本週66折

      • 我和這個世界說好了(簡體書)
      • 優惠價:106元
      • 靜物畫-畫藝百科系列
      • 優惠價:165元
      • 李善東生命清潔中心
      • 優惠價:238元
      • 科學與歷史
      • 優惠價:403元
      • 香氛聖經:調香師的祕密配方
      • 優惠價:461元
      • 我的回憶(三版)─三民叢刊284
      • 優惠價:125元
      • 中國文學講話(增訂二版)─三民叢刊3
      • 優惠價:165元
      • 模糊的疆界:易宗唐手道創始人洪懿祥大師傳奇
      • 優惠價:330元
      • 開店創業天時˙地利˙人和招財術
      • 優惠價:223元
      • 跨樂十六國
      • 優惠價:264元

    推薦書展
    公司簡介服務條款隱私權政策異業合作人才招募圖書館採購/編目三民禮券兌換處好站連結三民‧東大‧弘雅目錄古籍‧古典目錄