The Handbook Of Media Audiences
- ISBN13:9781405184182
- 出版社:John Wiley & Sons Inc
- 作者:Nightingale
- 裝訂/頁數:精裝/562頁
- 規格:26.0cm*18.4cm*3.8cm (高/寬/厚)
- 出版日:2011/04/08
商品簡介
- Details the study of audiences and how it is changing in relation to digital media
- Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world
- Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today
- Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them
- Includes contributions from some of the most outstanding international scholars in the field
作者簡介
目次
Series Editor's Preface.
Acknowledgments.
Introduction (Virginia Nightingale).
Part I Being Audiences.
1 Readers as Audiences (Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger).
2 Listening for Listeners: The Work of Arranging How Listening Will Occur in Cultures of Recorded Sound (Jackie Cook).
3 Viewing (Shawn Shimpach).
4 Search and Social Media (Virginia Nightingale).
5 Spreadable Media: How Audiences Create Value and Meaning in a Networked Economy (Joshua Green and Henry Jenkins).
6 Going Mobile (Gerard Goggin).
Part II Theorizing Audiences.
7 Audiences and Publics, Media and Public Spheres (Richard Butsch).
8 The Implied Audience of Communications Policy Making: Regulating Media in the Interests of Citizens and Consumers (Sonia Livingstone and Peter Lunt).
9 New Configurations of the Audience? The Challenges of User-Generated Content for Audience Theory and Media Participation (Nico Carpentier).
10 The Necessary Future of the Audience … and How to Research It (Nick Couldry).
11 Reception (Cornel Sandvoss).
12 Affect Theory and Audience (Anna Gibbs).
Part III Researching Audiences.
13 Toward a Branded Audience: On the Dialectic between Marketing and Consumer Agency (Adam Arvidsson).
14 Ratings and Audience Measurement (Philip M. Napoli).
15 Quantitative Audience Research: Embracing the Poor Relation (David Deacon and Emily Keightley).
16 Media Effects in Context (Brian O'Neill).
17 Cultivation Analysis and Media Violence (Andy Ruddock).
18 Creative and Visual Methods in Audience Research (Fatimah Awan and David Gauntlett).
19 Locating Media Ethnography (Patrick D. Murphy).
Part IV Doing Audience Research.
20 Children's Media Cultures in Comparative Perspective (Sonia Livingstone and Kirsten Drotner).
21 Fan Cultures and Fan Communities (Kristina Busse and Jonathan Gray).
22 Beyond the Presumption of Identity? Ethnicities, Cultures, and Transnational Audiences (Mirca Madianou).
23 Participatory Vision: Watching Movies with Yolngu (Jennifer Deger).
24 The Audience Is the Show (Annette Hill).
25 Seeking the Audience for News: Response, News Talk, and Everyday Practices (S. Elizabeth Bird).
26 Sport and Its Audiences (David Rowe).
Index.
主題書展
更多主題書展
更多書展本週66折
您曾經瀏覽過的商品
購物須知
外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。
無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。
為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。