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商品簡介
This volume, an ethnography of business, explores the processes by which people engage in creativity in diverse settings of the cultural industries. In other words, it addresses the "hows" of creativity in cultural production, such as "collaboration, competence, education, efficiency, entrepreneurship, innovation, knowledge, marketing, or any of those other activities with which creativity has been linked by scholars," while keeping its main focus on the dynamics of collaborative engagements between actors in the creative industries. Annotation c2014 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School. He has conducted decades of research on creative industries ? including advertising, art marketing, ceramics, fashion, incense, and publishing ? mainly in Japan. He is founding editor of the Open Access Journal of Business Anthropology (www.cbs.dk/jba ) and author or editor of 20 books, includingA Japanese Advertising Agency (University of Hawai’i Press 1996); The Business of Ethnography(Berg 2005); and, most recently, Negotiating Values in the Creative Industries (Cambridge University Press 2011), andExploring Creativity (Cambridge University Press 2013).
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