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Television and New Media Audiences
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Television and New Media Audiences

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Why is talk about television forbidden at Montessori schools? Why does a mother feel guilty about watchingStar Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through a range of fascinating case studies, Ellen Seiter explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms.

Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

The book discusses reactions of audiences to such internationally known television program asThe Flintstones, The Jetsons, Street Fighter, Mighty Morphin Power Rangers, X-Men, Sesame Street, Dallas, Star Trek, The Cosby Show, Teenage Mutant Ninja Turtles andNational Geographic.

作者簡介


Ellen Seiter is Professor of Communication at the University of California, San Diego. Her publications includeSold Separately: Children and Parents in Consumer Culture (1993) as well as numerous journal articles.

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優惠價:90 3434
無庫存,下單後進貨
(到貨天數約30-45天)

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