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2022~2023 (1)
2020~2021 (2)
2018~2019 (1)
2016~2017 (1)
2016年以前 (7)
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平裝 (4)
精裝 (8)
作者

Christine B. Williams (EDT)/ Bruce I. Newman (EDT) (2)
Philip John Davies (EDT)/ Bruce I. Newman (EDT) (2)
Wojciech Cwalina/ Andrzej Falkowski/ Bruce I. Newman (2)
Bergan, Daniel E.,Newman, Bruce I. (1)
Bruce I. Newman (1)
Kostas Gouliamos (EDT)/ Antonis Theocharous (EDT)/ Bruce I. Newman (EDT)/ Stephan Henneberg (EDT) (1)
Pich, Christopher,Newman, Bruce I. (1)
Williams, Christine B.,Newman, Bruce I. (1)
Wojciech Cwalina Ph.d./ Andrezej Falkowski/ Bruce I. Newman (1)
出版社/品牌

PBKTYFRL (3)
Taylor & Francis (3)
M E Sharpe Inc (2)
Routledge (2)
Routledge UK (1)
Univ of Toronto Pr (1)

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12筆商品,1/1頁
The Marketing Revolution in Politics ─ What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
滿額折
作者:Bruce I. Newman  出版社:Univ of Toronto Pr  出版日:2016/01/15 裝訂:精裝
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to capture the White House. In 2012, it did it again, further honing those m
定價:2170 元, 優惠價:1 2170
無庫存,下單後進貨(到貨天數約30-45天)
Political Branding:More Than Parties, Leaders and Policies
作者:Pich; Christopher; Newman; Bruce I.  出版社:PBKTYFRL  出版日:2020/11/30 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
A Cross-Cultural Theory of Voter Behavior
滿額折
作者:Wojciech Cwalina; Andrzej Falkowski; Bruce I. Newman  出版社:Routledge  出版日:2007/12/22 裝訂:精裝
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free ma
定價:6325 元, 優惠價:79 4997
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Political Marketing
作者:Wojciech Cwalina; Andrzej Falkowski; Bruce I. Newman  出版社:M E Sharpe Inc  出版日:2011/03/01 裝訂:平裝
This is an interdisciplinary treatment that covers all aspects of the infiltration of marketing into the political process, including campaign strategies, market segmentation, and media strategy. The
定價:3132 元, 優惠價:1 3132
無庫存,下單後進貨(到貨天數約30-45天)
The 2020 U.S. Presidential Election:Democratic Norms and Group Perceptions
作者:Bergan; Daniel E.; Newman; Bruce I.  出版社:PBKTYFRL  出版日:2022/05/12 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Social Media, Political Marketing and the 2016 U.S. Election
滿額折
作者:Williams; Christine B.; Newman; Bruce I.  出版社:PBKTYFRL  出版日:2020/05/01 裝訂:平裝
定價:2399 元, 優惠價:1 2399
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Winning Elections With Political Marketing
滿額折
作者:Philip John Davies (EDT); Bruce I. Newman (EDT)  出版社:Taylor & Francis  出版日:2006/06/08 裝訂:平裝
Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing r
定價:3297 元, 優惠價:79 2605
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Political Marketing: Theorectical and Strategic Foundations
作者:Wojciech Cwalina Ph.d.; Andrezej Falkowski; Bruce I. Newman  出版社:M E Sharpe Inc  出版日:2011/02/01 裝訂:平裝
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplin
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Social Media, Political Marketing and the 2016 U.s. Election
作者:Christine B. Williams (EDT); Bruce I. Newman (EDT)  出版社:Routledge  出版日:2018/05/09 裝訂:精裝
Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in th
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Winning Elections With Political Marketing
滿額折
作者:Philip John Davies (EDT); Bruce I. Newman (EDT)  出版社:Routledge UK  出版日:2006/06/14 裝訂:精裝
Find out the real impact political marketing has on the democratic processWinning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing r
定價:7150 元, 優惠價:79 5649
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Political Marketing in Retrospective and Prospective
作者:Christine B. Williams (EDT); Bruce I. Newman (EDT)  出版社:Taylor & Francis  出版日:2013/01/09 裝訂:精裝
Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evide
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02-25006600[分機130、131]。
Political Marketing ─ Strategic Campaign Culture
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the
若需訂購本書,請電洽客服
02-25006600[分機130、131]。

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