This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as
Small animal models are an essential part of biomedical research and preclinical testing of pharmaceutical agents. This book focuses on whole-body small animal imaging as a cost-effective experimental
This text presents the fundamentals of personal financial planning and money management with a focus on application. Intended for a non-majors elective course, the text covers the need-to-know informa
Resource Management for Individuals and Families contains 14 well-organized chapters divided into four parts to introduce students to the best of management thinking and practice. The fifith edition o
International Retailing lays the groundwork for understanding the retail environment in key countries around the world in the Americas, Europe and Asia. It concentrates on how legal, social, and econo
"I absolutely love International Retailing. It is one of the best texts for students." Alyssa Adomaitis, CUNY New York City College of Technology, USA"This is a wonderful book! The book is very compre
