"Strategic Marketing Management" provides a logical approach for developing and positioning corporate and product brands, and skillfully managing those brand positions over time. Case studies and exam
THE MCGRAW-HILL EXECUTIVE MBA SERIESReaders look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled af
Offers a comprehensive, easy-to-use tool that helps you clearly lay out your priorities and translate them into an action plan. This "Priority Matrix" helps you to schedule appropriate time for each
This book provides an inter-disciplinary examination of the relationship between sport, spirituality and religion. It covers a wide-range of topics, such as prayer and sport, religious and spiritual p
This book provides an inter-disciplinary examination of the relationship between sport, spirituality and religion. It covers a wide-range of topics, such as prayer and sport, religious and spiritual p
Sport science can quantify many aspects of human performance but the spiritual dimensions of sports experience cannot be fully understood through measurement. However, the spiritual experience of spor
