The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free ma
This is an interdisciplinary treatment that covers all aspects of the infiltration of marketing into the political process, including campaign strategies, market segmentation, and media strategy. The
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplin
