This method features exercises and studies that cover the problems of technique in playing these instruments. Includes 30 progressive etudes, arrangements of violin concertos by Bach and Paganini for
Winston Churchill's description of Stalinist Russia in 1939 - he called it a riddle, wrapped in a mystery, inside an enigma - easily could have been said about the case of Jonathan Jay Pollard (the Sp
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many
Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many
Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.
The Origins of Judaism provides a clear, straightforward account of the development of ancient Judaism in both the Judean homeland and the Diaspora. Beginning with the Bible and ending with the rise of Islam, the text depicts the emergence of a religion that would be recognized today as Judaism out of customs and conceptions that were quite different from any that now exist. Special attention is given to the early rabbis' contribution to this historical process. Together with the main narrative, the book provides substantial quotations from primary texts (biblical, rabbinic and other) along with extended side treatments of important themes, a glossary, short biographies of leading early rabbis, a chronology of important dates and suggestions for further reading.
The Origins of Judaism provides a clear, straightforward account of the development of ancient Judaism in both the Judean homeland and the Diaspora. Beginning with the Bible and ending with the rise of Islam, the text depicts the emergence of a religion that would be recognized today as Judaism out of customs and conceptions that were quite different from any that now exist. Special attention is given to the early rabbis' contribution to this historical process. Together with the main narrative, the book provides substantial quotations from primary texts (biblical, rabbinic and other) along with extended side treatments of important themes, a glossary, short biographies of leading early rabbis, a chronology of important dates and suggestions for further reading.
This book offers a thorough, authoritative account of the branches of Semitic. These include some of the world's oldest attested languages, among them Akkadian, Aramaic, Hebrew, Arabic, and Ethiopic,
This popular workbook encourages students to explore their own family origins and the roles that family dynamics play in students' attitudes, values, and behavior patterns. Students are encouraged to
This unique text presents a thorough introduction to Mastercam X2 Mill for students with little or no prior experience. It can be used in virtually any educational setting -- from four-year engineeri
"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity an
