In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, i
Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory,
Digital Strategies explains the role of social media in public relations, marketing, and business decisions. In plain language and engaging case studies this book lays out the strategies, tactics, successes, and challenges of the contemporary media environment so that students learn the fundamentals through practical examples. It is designed to improve the readiness of students entering the field of communications and advance the reader's understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence to the profession.
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce?the #1 customer relationship management (CRM) company in the world A t
Redman, a noted data quality consultant, offers this guide to corporate executives and managers on how to interpret data more accurately when it comes to marketing, product development, workforce recr
" Three macro trends are changing the marketing landscape and forcing massive change on most organizations: the digitization of media and channels; social media; and the ability for consumers to acces
Strike the ideal balance between art and analytics with strategies for the modern marketing paradigmThe Digital Marketing Divide sparks a discussion on the value of marketing decisions made from a pla
