Principles of marketing - 三民網路書店

Entrepreneurship Marketing: Principles and Practice of Sme Marketing

作者：Sonny Nwankwo (EDT); Tunji Gbadamosi (EDT) 出版社：Routledge UK 出版日：2010/11/26 裝訂：平裝

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failu

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102.

Marketing Health Behavior ― Principles, Techniques, and Applications

作者：L. W. Frederiksen (EDT); L. J. Solomon (EDT); K. A. Brehony (EDT) 出版社：Springer Verlag 出版日：2013/11/20 裝訂：平裝

This is a book that grew out of frustration. The frustration was rooted in our failed attempts to help people modify health-related behavior. From a behavioral medicine perspective, it was readily app

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103.

The World Of Network Marketing: The Stories That Can Change Your Outlook, Your Business, & Your Life: The Basic Knowledge And Principles Of Network Ma

作者：Tamica Zoellick 出版社：Independently published 出版日：2021/08/10 裝訂：平裝

定價：360 元，優惠價：1 360

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Above the Fold ─ Understanding the Principles of Successful Web Site Design

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104.

Above the Fold ─ Understanding the Principles of Successful Web Site Design

作者：Brian D. Miller 出版社：F & W Media Inc 出版日：2014/06/30 裝訂：平裝

A guide to creating successful Web sites covers such topics as typography, site planning, usability, search engine optimization, marketing, and conversion.

定價：1050 元，優惠價：1 1050

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105.

Marketing Communications

作者：Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd 出版社：Taylor & Francis 出版日：2014/08/12 裝訂：精裝

With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strat

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106.

Hospitality Marketing

作者：David Bowie; Francis Buttle; Maureen Brookes; Anastasia Mariussen 出版社：Routledge UK 出版日：2016/10/17 裝訂：精裝

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.Written specifically for students taking marketing modules within a hospitality course, it

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90折

107.

Hospitality Marketing

作者：David Bowie; Francis Buttle; Maureen Brookes; Anastasia Mariussen 出版社：Routledge UK 出版日：2016/10/17 裝訂：平裝

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry.Written specifically for students taking marketing modules within a hospitality course, it

定價：3148 元，優惠價：9 2833

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95折

108.

MKTG(Marketing)

作者：LAMB 出版社：Cengage Learning 出版日：2009/07/02 裝訂：平裝

A new approach to learning the principles of marketing, MKTG is the Asia–Pacific edition of a proven, innovative solution to enhance the students' learning experience. Concise, yet complete, coverage

定價：980 元，優惠價：95 931

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109.

Marketing 2016

作者：William M. Pride; O. C. Ferrell 出版社：Cengage Learning 出版日：2015/01/08 裝訂：平裝

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers deve

定價：1360 元，優惠價：1 1360

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110.

Marketing Dynamics

作者：Brenda Clark; Cynthia Gendall Basteri; Chris Gassen; Michelle Walker 出版社：Goodheart-Willcox Pub 出版日：2013/05/22 裝訂：精裝

Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target mark

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111.

Marketing 2014

作者：William M. Pride 出版社：Cengage Learning 出版日：2013/01/11 裝訂：平裝

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2014 combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly

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112.

Contemporary Marketing

作者：Louis E. Boone; David L. Kurtz 出版社：Cengage Learning 出版日：2013/01/01 裝訂：精裝

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, bu

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113.

Marketing 2012

作者：William M. Pride; O. C. Ferrell 出版社：Cengage Learning 出版日：2011/01/11 裝訂：精裝

Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING, 16E combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly

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114.

Contemporary Marketing

作者：David L. Kurtz 出版社：Cengage Learning 出版日：2011/01/01 裝訂：平裝

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, b

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115.

Heritage Marketing

作者：Shashi Misiura 出版社：Routledge 出版日：2020/09/30 裝訂：精裝

Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage

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90折

116.

Marketing Communications

作者：Lynne Eagle; Stephan Dahl; Barbara Czarnecka; Jenny Lloyd 出版社：Taylor & Francis 出版日：2014/08/12 裝訂：平裝

With the proliferation of digital and social media, there has never been a more dynamic time to engage with Marketing Communications - and never has the integration of MarComms principles into a strat

定價：2664 元，優惠價：9 2398

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117.

Sport Marketing

作者：Paul Blakey 出版社：Intl Specialized Book Service Inc 出版日：2011/05/03 裝訂：平裝

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case

定價：2703 元，優惠價：1 2703

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118.

Marketing 101

作者：Susan Rovezzi Carroll; David J. Carroll 出版社：Rowman & Littlefield Pub Inc 出版日：2011/05/16 裝訂：精裝

Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles

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119.

Pharmaceutical Marketing

作者：Mickey C. Smith (EDT); E. M. Mick Kolassa; Greg Perkins Ph.D.; Bruce Siecker; Mickey C. Smith 出版社：Informa Healthcare 出版日：2001/12/01 裝訂：精裝

Explore the nuts and bolts of marketing pharmaceuticals today! Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey

定價：5775 元，優惠價：79 4562

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120.

Business, Marketing, and Management Principles for It and Engineering

作者：Dimitris N. Chorafas 出版社：Auerbach Pub UK 出版日：2011/05/12 裝訂：精裝

In order to achieve long-term profitability and assure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rath

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Entrepreneurship Marketing: Principles and Practice of Sme Marketing

Marketing Health Behavior ― Principles, Techniques, and Applications

The World Of Network Marketing: The Stories That Can Change Your Outlook, Your Business, & Your Life: The Basic Knowledge And Principles Of Network Ma

Above the Fold ─ Understanding the Principles of Successful Web Site Design

Marketing Communications

Hospitality Marketing

Hospitality Marketing

MKTG(Marketing)

Marketing 2016

Marketing Dynamics

Marketing 2014

Contemporary Marketing

Marketing 2012

Contemporary Marketing

Heritage Marketing

Marketing Communications

Sport Marketing

Marketing 101

Pharmaceutical Marketing

Business, Marketing, and Management Principles for It and Engineering