Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates core marketing and management principles into one comprehensive resource for future marketing manageme
Helping you use program evaluation standards most effectively The Joint Committee on Standards for Educational Evaluation (JCSEE.org) is an American National Standards Institute (ANSI) accredited sta
Basu (history, U. of Calcutta, India) narrates the history of the lower-caste Paraiyan movement in Tamil Nadu, India, from 1850 to 1956, showing the ways that caste was continually interpreted and rei
A hitherto unattempted survey of social legislation by the East India Company, this book identifies the principles of Public Justice and Public Instruction as the inspiration for legislative decisions
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the fie
Beginning in 2004, the International Development Research Center (IDRC) of Canada organized projects on distance learning technology at nineteen institutions in eleven Asian countries. This volume rep
Sunder (a retired officer of the Indian Administrative Service) explores the influence of religion, primarily Christianity and Hinduism, on the formation of values in the Indian Civil Service in Briti
The book reveals that graduates of India's top schools demonstrate: " Low capability to influence others-a core leadership competency;" Average competency in managing self-another primary requirement
RSS, School Texts and the Murder of Mahatma Gandhi undertakes the novel experiment of juxtaposing three apparently quite different issues, the nature of the RSS school textbooks, the murder of the Mah
This book shares the ‘real-life’ experiences of 20 Planning, monitoring, and evaluation (PME) trainers and facilitators from Africa, Asia, and Europe and offers some suggestions for effective support
A nascent industry in the 1990s, business process outsourcing (BPO) has taken India by storm. While this industry has been enmeshed in bad press and myths, the fact remains that it has proved to be an
Declassified documents arguably offer the premier vantage for understanding global governance, current security concerns, and the international market. While the first volume dealt with India-US bilat
Declassified documents arguably offer a premier vantage for understanding global governance, current security concerns, and the international market. While the first volume dealt with India-US bilater
In fairytales, good triumphs over evil and mirrors don't lie. Reality, however, presents a different picture as fairytale marriages fall apart and end in a ghastly nightmare: battered brides, unnatura
This book presents a critical analysis of India's environment pollution and protection scenario, following the ‘State-Pressure-Response’ framework to analyze the parameters of conservation. It advocat
While Mohandas K. (Mahatma) Gandhi was famously derided by Winston Churchill as a "half naked fakir," little attention has been paid to Gandhi's sartorial choices as a powerful form of symbolic commun
Mukherjee (Macro-economic Policy and Development Division, United Nations Economic and Social Commission for Asia and the Pacific, Thailand) examines issues of food security in the Asia-Pacific region
The Indian city of Bangalore, renamed from Bengaluru by the British, has little contact with its past, according to the editors (all of the National Institute of Advanced Studies, Bangalore, India), w
