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Fired-Up Fundraising: Turn Board Passion Into Action (Afp Fund Development Series)
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Praise for
Fired-Up Fundraising
Turn Board Passion into Action
"Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book."
-Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource
"A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year."
-Mal Warwick author of How to Write Successful Fundraising Letters
"Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book."
-Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)
"This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards."
-Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
Fired-Up Fundraising
Turn Board Passion into Action
"Fired-Up Fundraising is honest, realistic, practical, and inspiring. It transforms the whole concept of fundraising from obligation and drudgery into passion and fun. Every CEO, development director, development consultant, and board chair needs to have and use this book."
-Charles F. (Chic) Dambach President and CEO, Alliance for Peacebuilding Former Senior Consultant, BoardSource
"A breakthrough! Fired-Up Fundraising takes the mystery out of engaging your board in the ongoing work of fundraising. In this well-organized little book, Gail Perry lays out a commonsense, four-step process that will fire up your board and help you meet your fundraising goals, year after year."
-Mal Warwick author of How to Write Successful Fundraising Letters
"Fired-Up Fundraising: Turn Board Passion into Action is by far the best book I have ever read on how to involve board members in the entire process of fundraising, from identifying prospects, cultivating them, and finally making 'the ask.' Just as important, it is an invaluable guide on how to select, enlist, train and especially inspire board members so they take ownership of their institutions. Every nonprofit CEO and development officer should read this book."
-Robert L. Gale President Emeritus, Association of Governing Boards of Universities and Colleges and founder of BoardSource (formerly known as the National Center for Nonprofit Boards)
"This is the book for which EVERY nonprofit chief executive has been yearning since time immemorial. Every nonprofit needs money to survive and thrive, and every nonprofit has a board of trustees to help raise it, but few nonprofits come anywhere near using their boards to maximum benefit. Fired-Up Fundraising, a reader-friendly, realistic, and practical playbook written by a richly experienced, highly literate fundraiser turned consultant, takes readers by the hand and leads them step-by-step through eminently doable ways of inspiring the greatest possible engagement of-and return from-their trustees. It will instantly become the gold-standard guide for building successful boards."
-Joel Fleishman Professor of Law and Public Policy and Director, The Foundation Research Program, Duke University
作者簡介
Gail Perry is a noted fundraising consultant who helps organizations reconnect with the passion of their leadership, staff, and donors—inspiring action. With over twenty years and $100 million in fundraising success behind her, Gail now brings her Passion-Driven Fundraising approach to national audiences through training, speaking, and writing. Gail holds an MBA and a BA with honors in English from the University of North Carolina at Chapel Hill, where she was elected to Phi Beta Kappa. She is the founder and principal of Gail Perry Associates, based in Raleigh, North Carolina.
目次
Preface.
Acknowledgments.
Introduction.
Chapter 1 An Understandable Problem.
What Is Keeping Board Members Away from Fundraising?
What Do Board Members Want, Anyway?
The Best Dream Team Board Members.
The Right Roles for Board and Staf f.
Does the Board or the Staf f Do the Fundraising?
The Reality of Board Members and Fundraising.
The Mistakes We Make with Our Board Members and Fundraising.
Mission Possible—A Better Way!
Chapter 2 Passion-Driven Fundraising Step One: FOCUS on the Mission.
Creating Sustained Change: The Challenge.
Step One: Focus on the Mission to Inspire Board Members.
Emphasize Outcomes and Results instead of Process.
Give Board Members Substantive Work.
Create Meaningful Board Meetings.
Ways to Liven UpYour Board Meetings—and Your Board.
Let the Board Members Do the Talking.
Energize Meetings with Mission Moments.
Have Some Fun!
Your Role in Gently Leading Your Board.
Chapter 3 Passion-Driven Fundraising Step Two: INSPIRE Your Board Members with a New Philosophy of Fundraising.
Fundraising Is Changing the World for the Better.
Board Members’ Myths and Problems with Fundraising.
Proud to Be a Fundraiser!
Get Everybody on Your Bandwagon.
Get Your Board Busy Raising Friends.
Fundraising Need Not Be Scary: Deal with Their Fears Directly.
A Conversation about Discomfort with Fundraising.
Fear of Fundraising Exercise.
The Joy of Giving.
Why Do People Give? Lessons for Board Members.
Fundraising Is Full of Power.
The Power of Being a Volunteer.
Expect Abundance, Not Scarcity.
Chapter 4 Passion-Driven Fundraising Step Three: READY Your Board with the Right Tools and Skills.
Fundraising from the Donor’s Point of View: What Donors Want.
Take the Emphasis Away from Soliciting.
The Act of Soliciting Is One Tiny Instant in the Cycle!
Board Members as Ambassadors to Cultivate Major Gifts.
How to Make Use of a Lucky Moment: Teaching the Elevator Speech.
Chapter 5 Passion-Driven Fundraising Step Four: ENGAGE Your Board Members in Your Fundraising Plan.
FriendRaising Builds Social Capital.
Board Members as “Sneezers,”Advocates Who Spread the Word Wherever They Go.
Spreading the Word by Mail.
Advice Visits: Searching for Hidden Gold.
Gathering Friends with Small Socials.
Mission-Focused Tours Illustrate Your GoodWork.
Board Members in Action: Success Stories.
Chapter 6 Create a Dream Team Board and Set Your Board Up to Win!
What Do We Really Want for Our Organizations?
Enlisting New Dream Team Board Members.
Set Up a Governance Committee to Keep Your Board on Track.
A Dream Team Board: Who Do You Want?
Use a Big Request to Enlist Board Members.
Let’s Agree on Fundraising Activities for Every Board Member.
Welcome New Board Members into the “Club”.
How to Get to Know Your Board Members.
Self-Assessments Keep Everyone Focused.
Make Sure All the Board Members Give.
Seven Rules for Successfully Soliciting Your Board.
Set Your Board Members Up to Win.
How to Organize for Fundraising Results.
A Board “Leadership Team” Creates Results.
References and Recommended Reading.
Books That Focus on the Bigger Picture of Transformation, Organizational Change, and Articles.
Donor Commitment Form.
AFP Code of Ethical Principles and Standards of Professional Practice.
AFP Donor Bill of Rights.
Index.
Acknowledgments.
Introduction.
Chapter 1 An Understandable Problem.
What Is Keeping Board Members Away from Fundraising?
What Do Board Members Want, Anyway?
The Best Dream Team Board Members.
The Right Roles for Board and Staf f.
Does the Board or the Staf f Do the Fundraising?
The Reality of Board Members and Fundraising.
The Mistakes We Make with Our Board Members and Fundraising.
Mission Possible—A Better Way!
Chapter 2 Passion-Driven Fundraising Step One: FOCUS on the Mission.
Creating Sustained Change: The Challenge.
Step One: Focus on the Mission to Inspire Board Members.
Emphasize Outcomes and Results instead of Process.
Give Board Members Substantive Work.
Create Meaningful Board Meetings.
Ways to Liven UpYour Board Meetings—and Your Board.
Let the Board Members Do the Talking.
Energize Meetings with Mission Moments.
Have Some Fun!
Your Role in Gently Leading Your Board.
Chapter 3 Passion-Driven Fundraising Step Two: INSPIRE Your Board Members with a New Philosophy of Fundraising.
Fundraising Is Changing the World for the Better.
Board Members’ Myths and Problems with Fundraising.
Proud to Be a Fundraiser!
Get Everybody on Your Bandwagon.
Get Your Board Busy Raising Friends.
Fundraising Need Not Be Scary: Deal with Their Fears Directly.
A Conversation about Discomfort with Fundraising.
Fear of Fundraising Exercise.
The Joy of Giving.
Why Do People Give? Lessons for Board Members.
Fundraising Is Full of Power.
The Power of Being a Volunteer.
Expect Abundance, Not Scarcity.
Chapter 4 Passion-Driven Fundraising Step Three: READY Your Board with the Right Tools and Skills.
Fundraising from the Donor’s Point of View: What Donors Want.
Take the Emphasis Away from Soliciting.
The Act of Soliciting Is One Tiny Instant in the Cycle!
Board Members as Ambassadors to Cultivate Major Gifts.
How to Make Use of a Lucky Moment: Teaching the Elevator Speech.
Chapter 5 Passion-Driven Fundraising Step Four: ENGAGE Your Board Members in Your Fundraising Plan.
FriendRaising Builds Social Capital.
Board Members as “Sneezers,”Advocates Who Spread the Word Wherever They Go.
Spreading the Word by Mail.
Advice Visits: Searching for Hidden Gold.
Gathering Friends with Small Socials.
Mission-Focused Tours Illustrate Your GoodWork.
Board Members in Action: Success Stories.
Chapter 6 Create a Dream Team Board and Set Your Board Up to Win!
What Do We Really Want for Our Organizations?
Enlisting New Dream Team Board Members.
Set Up a Governance Committee to Keep Your Board on Track.
A Dream Team Board: Who Do You Want?
Use a Big Request to Enlist Board Members.
Let’s Agree on Fundraising Activities for Every Board Member.
Welcome New Board Members into the “Club”.
How to Get to Know Your Board Members.
Self-Assessments Keep Everyone Focused.
Make Sure All the Board Members Give.
Seven Rules for Successfully Soliciting Your Board.
Set Your Board Members Up to Win.
How to Organize for Fundraising Results.
A Board “Leadership Team” Creates Results.
References and Recommended Reading.
Books That Focus on the Bigger Picture of Transformation, Organizational Change, and Articles.
Donor Commitment Form.
AFP Code of Ethical Principles and Standards of Professional Practice.
AFP Donor Bill of Rights.
Index.
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