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商品簡介
Discover how to access your creative power to boost your success in business
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
Advice on how to apply creativity to the workplace
Ideas for spicing up presentations
Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge.
Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities.
Advice on how to apply creativity to the workplace
Ideas for spicing up presentations
Shows you how innovation leads to more productive business
Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
作者簡介
Alexander Hiam is the author of more than twenty popular books on business, including Marketing For Dummies and Marketing Kit For Dummies. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
目次
Introduction.
Part I: Making Your Mark as an Innovator.
Chapter 1: Taking an Innovative Approach to Work.
Chapter 2: Creating an Innovative Career Path.
Chapter 3: Leading with Creative Vision.
Chapter 4: Innovating in Sales and Marketing.
Chapter 5: Being an Innovative Strategist.
Part II: Stimulating Your Creative Side: Thinking in New and Different Ways.
Chapter 6: Getting Juices Flowing in Brainstorming Sessions.
Chapter 7: Mastering Advanced Brainstorming.
Chapter 8: Going Beyond Brainstorming.
Chapter 9: Turning Problems into Opportunities for Innovation.
Chapter 10: Going Shopping for Innovations.
Chapter 11: Coming Up with Creative Combinations.
Part III: Applying Creativity and Innovation to Daily Challenges.
Chapter 12: Delivering Fresh Presentations and Proposals.
Chapter 13: Negotiating Creative Win–Wins.
Chapter 14: Innovating to Save Costs.
Part IV: Implementing a Major Innovation.
Chapter 15: Managing the Development of an Innovative Idea.
Chapter 16: Spreading the Word to Diffuse Your Innovation.
Chapter 17: Protecting Intellectual Property.
Chapter 18: Building a Business Around Your Innovation.
Part V: The Part of Tens.
Chapter 19: Ten Creative Ways to Boost Your Career.
Chapter 20: Ten Tips for More Innovative Meetings.
Chapter 21: Ten Ways to Stimulate Your Creative Genius.
Chapter 22: Ten Tips for Better Implementation of Your Ideas.
Index.
Part I: Making Your Mark as an Innovator.
Chapter 1: Taking an Innovative Approach to Work.
Chapter 2: Creating an Innovative Career Path.
Chapter 3: Leading with Creative Vision.
Chapter 4: Innovating in Sales and Marketing.
Chapter 5: Being an Innovative Strategist.
Part II: Stimulating Your Creative Side: Thinking in New and Different Ways.
Chapter 6: Getting Juices Flowing in Brainstorming Sessions.
Chapter 7: Mastering Advanced Brainstorming.
Chapter 8: Going Beyond Brainstorming.
Chapter 9: Turning Problems into Opportunities for Innovation.
Chapter 10: Going Shopping for Innovations.
Chapter 11: Coming Up with Creative Combinations.
Part III: Applying Creativity and Innovation to Daily Challenges.
Chapter 12: Delivering Fresh Presentations and Proposals.
Chapter 13: Negotiating Creative Win–Wins.
Chapter 14: Innovating to Save Costs.
Part IV: Implementing a Major Innovation.
Chapter 15: Managing the Development of an Innovative Idea.
Chapter 16: Spreading the Word to Diffuse Your Innovation.
Chapter 17: Protecting Intellectual Property.
Chapter 18: Building a Business Around Your Innovation.
Part V: The Part of Tens.
Chapter 19: Ten Creative Ways to Boost Your Career.
Chapter 20: Ten Tips for More Innovative Meetings.
Chapter 21: Ten Ways to Stimulate Your Creative Genius.
Chapter 22: Ten Tips for Better Implementation of Your Ideas.
Index.
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