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【簡體曬書區】 單本79折,5本7折,活動好評延長至5/31,趕緊把握這一波!
Crisis Management ─ Leading in the New Strategy Landscape
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Crisis Management ─ Leading in the New Strategy Landscape

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:NT$ 8003 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Offering a strategic orientation to crisis management, Crisis Management in the New Strategy Landscape 2e helps readers understand the importance of planning for crises within the wider framework of an organization's regular strategic management process. The text follows a four-stage crisis management framework: (1) Landscape Surveyuanticipating crisis events, (2) Strategic Planningusetting up the crisis management team and plan, (3) Crisis Managementuaddressing the crisis when it occurs, and (4) Organizational Learninguapplying lessons from crises so they will be prevented or at least mitigated in the future. New and HallmarkaFeatures New! Chapter on international crisis managementCovers the latest trends in crisis management and looks forward to how crisis management plans and teams will look in the future Views crisis management through the lens of chaos theory, which offers real world application for practicing managers in the context of crisis management Includes a full chapter on business ethics that shows how ethical issues with management can contribute to crises and what can be done to avoid future ethics-related crises Offers a chapter on organizational learning that shows managers what needs to be done after the crisis ends, and why it is important not to return to business as usual Includes case studies and vignettes at the beginning and end of each chapter to give readers a look at real world situations where crises have occurred Provides an outline of items to include in a crisis management plan in the Appendix Crisis Management in the New Strategy Landscape is intended for upper-level undergraduate or graduate courses in Crisis Management or Crisis Communications offered in departments of management, public administration, or communication. The book could also be used as a supplement for strategic management (business policy) courses.

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定價:100 8003
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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