商品簡介
作者簡介
賴世雄
聞名海峽兩岸的英語教學專家，中國英語教學十大名師之一，連續12年在中央人民廣播電臺進行英語廣播教學，惠及上億讀者，被稱為“華人英語教父”。現任常春藤英語集團董事長，著有“賴世雄美語從頭學”系列、“賴世雄口語從頭學”系列、“賴世雄大學英語四六級真題詳解+標準預測”系列、“賴世雄大學英語四六級必背詞匯”系列、《賴世雄入門英語語法》等英語叢書兩百余種，并擔任十多家電臺英語廣播教學節目主播。
吳紀維（Johnny）
賴世雄教授親傳弟子，常春藤英語集團大陸地區教學總監、首席培訓師，擔任北京外語廣播電臺等多家知名電臺英語教學節目主播，是深受時下年輕人喜愛的英語口語達人。
目次
目 錄
Chapter 1 Administrative Work 商務辦公
Unit 1 A Self-Starter and a Team Player 主動性和團隊精神.........................................2
Unit 2 Answering a Business Phone Call 接聽商務電話...............................................8
Unit 3 These Files Are Confidential 這些是機密文件.......................................... .......14
Unit 4 Memo from the Manager 經理的備忘錄...........................................................20
Unit 5 Arranging a Business Trip 安排差旅..................................................................26
Unit 6 Purchasing Business Equipment 購買辦公室設備............................................32
Chapter 2 Business Meetings 商務會議
Unit 1 Preparing for a Meeting 會議準備.....................................................................40
Unit 2 Chairing a Meeting 主持會議.............................................................................46
Unit 3 Expressing Opinions in Meetings 踴躍發言.......................................................52
Unit 4 Disagreeing 意見不同.........................................................................................58
Unit 5 Making Suggestions 提出建議...........................................................................64
Unit 6 Accepting or Rejecting Suggestions
接受或拒絕建議.......................................70
Unit 7 Solutions 解決方案.............................................................................................76
Unit 8 Making Decisions & Finishing Up 總結閉會......................................................82
Chapter 3 Business Trips 商務旅行
Unit 1 Booking Flights 預訂機票...................................................................................90
Unit 2 Hotel Reservations 預訂酒店.............................................................................96
Unit 3 Currency Exchange 貨幣兌換...........................................................................102
Unit 5 Boarding 登機...................................................................................................108
Unit 6 On the Plane.在飛機上.....................................................................................114
Unit 7 Arrivals 入境......................................................................................................120
Unit 8 Local Transportation 當地交通.........................................................................126
Unit 9 Hotel Check-in 酒店住宿...................................................................................132
Chapter 4 Receiving Guests 接待賓客
Unit 1 Making Arrangements 安排行程......................................................................140
Unit 2 Meeting Your Guests at the Airport 機場迎賓..................................................146
Unit 3 Getting Settled at the Hotel 在酒店安頓下來..................................................152
Unit 4 Giving the Guests a Tour 帶領賓客參觀...........................................................158
Unit 5 Business Dinner 商務宴請................................................................................164
Unit 6 A Future Plan for Cooperation 未來合作計劃...................................................170
Unit 7 Gifts 禮物 .......................................................................................................176
Unit 8 Seeing Off Customers 送別客戶........................................................................182
Chapter 5 Business Negotiations 商務洽談
Unit 1 Inquiries and Offers 詢價與報價.......................................................................190
Unit 2 Free Samples and 3D Models 免費樣品和 3D 模型..........................................196
Unit 3 Negotiating Payment Terms 付款方式談判.......................................................202
Unit 4 Packing 包裝.......................................................................................................208
Unit 5 The Order Has Been Dispatched 訂單已發貨...................................................214
Unit 6 Receiving Goods and Inspection 收貨及貨物檢查...........................................220
Unit 7 Customs and Quarantine 海關及檢疫................................... ...........................226
Unit 8 We Have Received the Payment 我們已收到貨款............................................232
Unit 9 Compensation 賠償............................................................................................238
Unit 10 Disputes and Arbitration 糾紛和仲裁..............................................................244
Unit 11 After Service 售后服務.....................................................................................250
Chapter 6 Marketing & Promotions 市場營銷
Unit 1 User Research 用戶調查....................................................................................258
Unit 2 Entering a New Market 進入新市場..................................................................264
Unit 3 Marketing Strategies.銷售策略..........................................................................270
Unit 4 Promoting an Event 宣傳活動............................................................................276
Unit 5 Launching a New Product 發布新品 .................................................................282
Unit 6 Attending Trade Fairs 參加展會 ........................................................................288
Unit 7 Presenting Products & Attracting Potential Customers
介紹產品，吸引潛在客戶.................................................................................294
Unit 8 Leads and Follow-ups 跟進并開發潛在客戶....................................................300
Chapter 7 Business Cooperation 商務合作
Unit 1 Registering a Trademark 注冊商標...................................................................308
Unit 2 Patent Application and Transferring
專利申請與轉讓................................................................................................314
Unit 3 Bidding 投標......................................................................................................320
Unit 4 Looking for Projects 尋找投資項目...................................................................326
Unit 5 Applying to be an Exclusive Agent
申請成為獨家代理商................................332
Unit 6 Negotiating Sales Commission 協商銷售傭金.................................................338
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