At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and o
This book brings together in one volume wide ranging research into the changing consumption patterns of the aging population and the theoretical and practical implications of these changes. It is a s
