Richard Semenik (Montana State University - Bozeman),Thomas O'Guinn (University of Wisconsin-Madison),Angeline Close Scheinbaum (University of Texas - Austin)
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, o
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
This book takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on the dark side facing both consumers as well as organizations and brands in the
