Branding is ubiquitous, yet its workings in politics are still untheorized. Drawing on the experiences of three cities on three continents, Eleonora Pasotti fills the gap by showing how cities suffering for decades from poor government, entrenched patronage, lack of development, and social conflict made a transition to a new form of governance: brand politics. Facilitated by the joint presence of direct elections, low party discipline, and high rates of municipal fiscal self-reliance, brand politics breaks a vicious cycle of skepticism and inertia, and opens the window for a broad set of reforms. The theory of brand politics shows mayors emulating marketing mavericks: in commerce, consumers aspire to become different people by acquiring products; in politics, citizens support mayors' brands because they seek to become carriers of the same values. Voting and buying have thus become increasingly synonymous in citizens' primal search for a means of expressing their identities.
The politics of urban development is one of the most enduring, central themes of urban politics. In Resisting Redevelopment, Eleonora Pasotti explores the forces that enable residents of 'aspiring global cities,' or economically competitive cities, to mobilize against gentrification and other forms of displacement, as well as what makes mobilizations successful. Scholars and activists alike will benefit from this one-of-a-kind comparative study. Impressive in its scope, this book examines twenty-nine protest campaigns over a decade in ten major cities across five continents, from Santiago to Seoul to Los Angeles. Pasotti sheds light on an approach that is both understudied and remarkably effective - the practice of successful organizers deploying 'experiential tools,' or events, social archives, neighborhood tours, and performances designed to attract participants and transform the protest site into the place to be. With this book, Pasotti promises to provide a creative and novel
The politics of urban development is one of the most enduring, central themes of urban politics. In Resisting Redevelopment, Eleonora Pasotti explores the forces that enable residents of 'aspiring global cities,' or economically competitive cities, to mobilize against gentrification and other forms of displacement, as well as what makes mobilizations successful. Scholars and activists alike will benefit from this one-of-a-kind comparative study. Impressive in its scope, this book examines twenty-nine protest campaigns over a decade in ten major cities across five continents, from Santiago to Seoul to Los Angeles. Pasotti sheds light on an approach that is both understudied and remarkably effective - the practice of successful organizers deploying 'experiential tools,' or events, social archives, neighborhood tours, and performances designed to attract participants and transform the protest site into the place to be. With this book, Pasotti promises to provide a creative and novel
This is the 26th annual publication of the Istituto Cattaneo, a private, non-profit organization conducting research on contemporary Italian society and the Italian political system. A chronology of I
