The power of a good story has long been recognized. It seems that as a race, we humans love a good story. But stories aren’t just for pure enjoyment—they have long been a powerful tool for teaching. T
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world’s greatest brands, including
Many marketers spend their days continually reducing brand positioning into single sentences to answer questions such as 'What is the brand message?' or 'What is the USP?' This tendency to perpetually
