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9筆商品,1/1頁
Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
滿額折
作者:Joe Pulizzi  出版社:MCGRAW HILL BOOK CO  出版日:2021/05/25 裝訂:精裝
定價:945 元, 優惠價:1 945
無庫存,下單後進貨(到貨天數約30-45天)
EPIC Content Marketing ─ How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
90折
作者:Joe Pulizzi  出版社:McGraw-Hill  出版日:2013/09/03 裝訂:精裝
Publishing is the NEW MARKETING.REACH MORE CUSTOMERS THAN EVER WITH TARGETED CONTENTHow do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' dig
定價:980 元, 優惠價:9 882
無庫存,下單後進貨(到貨天數約30-45天)
Content Inc. ─ How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
90折
作者:Joe Pulizzi  出版社:McGraw-Hill  出版日:2015/09/04 裝訂:精裝
Survive and thrive in the marketplace without pitching your product. Learn how to build an online content platform that attracts new customers!Every start-up and entrepreneur struggles to reach and at
定價:875 元, 優惠價:9 788
無庫存,下單後進貨(到貨天數約30-45天)
Epic Content Marketing, Second Edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W
滿額折
作者:Joe Pulizzi  出版社:MCGRAW HILL BOOK CO  出版日:2023/03/07 裝訂:精裝
定價:1050 元, 優惠價:1 1050
無庫存,下單後進貨(到貨天數約30-45天)
Get Content Get Customers—Turn Prospects into Buyers With Content Marketing
作者:JOE PULIZZI; NEWT BARRETT  出版社:Mcgraw-Hill; Inc.  出版日:2009/04/29 裝訂:平裝
Connect to customers withcompelling content!The rules of marketing have changed. Instead of loud claims of product superiority,what customers really want is valuable content that will improve their li
絕版無法訂購
Killing Marketing ─ How Innovative Businesses Are Turning Marketing Cost into Profit
滿額折
作者:Joe Pulizzi; Robert Rose  出版社:McGraw-Hill  出版日:2017/09/08 裝訂:精裝
Killing your current marketing structure may be the only way to save it!Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into
定價:1260 元, 優惠價:1 1260
海外有庫存,下單後進貨(到貨天數約30個工作天)
Conversation Marketing ― How to Be Relevant and Engage Your Customer by Speaking Human
滿額折
作者:Kevin Lund; Joe Pulizzi (FRW)  出版社:Career Pr Inc  出版日:2018/10/01 裝訂:平裝
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense com
定價:593 元, 優惠價:1 593
無庫存,下單後進貨(到貨天數約30-45天)
Rocket ─ Eight Lessons to Secure Infinite Growth
90折
作者:Joe Pulizzi; Dylan Bolden; Rune Jacobsen; Rohan Sajdeh  出版社:McGraw-Hill  出版日:2015/10/06 裝訂:精裝
Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secr
定價:1155 元, 優惠價:9 1040
無庫存,下單後進貨(到貨天數約30-45天)
內容行銷塞爆你的購物車:數位時代吸金法則(電子書)
70折
  • 電子書
沒有好的內容,休想讓顧客買帳! 每個行銷人都知道,行銷法則已經今非昔比了。 與其大聲嚷嚷產品的優勢,顧客真正想要的是能幫助他們改善生活的寶貴內容。 《內容行銷塞爆你的購物車》不談艱澀難懂得行銷理論,而是一本如何應付新世代買方的實用行銷書。在這個消費者購買行為徹底改變之際,本書運用多個成功故事和案例,幫助行銷人了解如何運用「內容行銷」,打開顧客的錢包。 本書重點包括了: ■如何與潛在與既有顧客建立對話,讓他們願意掏腰包向你購買產品? ■成功的內容行銷如何讓顧客群加速成長、增加營收,以及改善績效? ■如何真正了解你的顧客、他們關心什麼、什麼是與他們溝通最好的方式? ■如何透過印刷品、網路傳遞重要的內容,並與顧客建立關係? ■何發展一套內容行銷策略的流程? ■如何把豐富的資源使用在不同的內容行銷元素中? 你正身處於內容變革漩渦之中,這是我們任何人過去從未見過的變革,卻也是企業夢寐以求直接與顧客溝通的最好機會。所以,盡你所能地在書上做記號、將重要的部分折起來、隨意記筆記。做任何你必須做的事,好讓這本書立即發揮作用吧!
定價:320 元, 優惠價:7 224
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