Where do design principles come from? Are they abstract “rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives
From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things
From research to practical application, Not To Scale explores an influential theory in an accessible way.The dictionary defines "scale" as a range of numbers, used as a system to measure or compare th
