Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government its
The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavi
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government its
