This book provides an integrative Business Transformation Management Methodology, the BTMA2, with an emphasis on the balance between the rational aspects of transformation and the often underestimated
The integration of technological innovations, such as In-Memory Analytics, Cloud Computing, Mobile Connectivity, and Social Media, with business practice can enable significant competitive advantage.
Transformation programs are an increasing feature of global companies carrying out major change projects with high strategic relevance. These programs combine business and technical content bringing t
