The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other co
The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. The author examines how RCA shaped a sophisticated consumer
For 150 years, Corning Incorporated has repeatedly succeeded in their quest to create new products for an ever-changing marketplace. Corning and the Craft of Innovation is the story of the extraordin
