Today's marketers are confronted with a spate of differing opinions and conflicting information about the changing consumer in the era of globalization. In this book, Consumer Cosmopolitism in the Age
Today's practicing marketers and scholars are confronted with a wide array of conflicting and imprecise information about best practices by which to search, gather, consolidate and interpret market in
This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students
