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Barbara Loken/ Rohini Ahluwalia/ Michael J. Houston (1)
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Rowman & Littlefield Pub Inc (2)
Psychology Pr (1)

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Brands and Brand Management ─ Contemporary Research Perspectives
作者:Barbara Loken; Rohini Ahluwalia; Michael J. Houston  出版社:Psychology Pr  出版日:2009/12/08 裝訂:精裝
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Mediating the Vote ─ The Changing Media Landscape in U.S. Presidential Campaigns
作者:Michael Pfau; J. Brian Houston; Shane M. Semmler  出版社:Rowman & Littlefield Pub Inc  出版日:2006/12/01 裝訂:精裝
Analyzing data drawn from national public opinion surveys conducted during the 2004 US presidential campaign, the authors (a professor and two doctoral students of communication at the U. of Oklahoma)
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Mediating the Vote: The Changing Media Landscape in U.S. Presidential Campaigns
作者:Michael Pfau; J. Brian Houston; Shane M. Semmler  出版社:Rowman & Littlefield Pub Inc  出版日:2006/11/15 裝訂:平裝
A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also—more broadly—their basic democrati
定價:2860 元, 優惠價:1 2860
無庫存,下單後進貨(到貨天數約30-45天)

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