Any organization's key accounts are its lifeblood. Key Account Management puts forward a unique yet straightforward planning methodology for identifying, obtaining, retaining and developing key custom
Cheverton, who is associated with an international training and consultancy firm in key account management (KAM) implementation, outlines a planning methodology for identifying, obtaining, retaining,
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. For those who know that brand management is crucial but don't know how to go about it,
This is a brand new edition that focuses on the practical issues faced by today's marketing professionals. It is truly about turning strategy into action and provides answers to key marketing issues:
Recent years have seen the balance of power between professional buyer and seller swing dramatically in favour of the buyer. Sellers are now faced by more professional, more knowledgeable and certainl
