Market research is a myth. Philip Graves, one of the world's leading experts in consumer behaviour, reveals why the findings obtained from most market research are completely unreliable. Whether it is
Rigorous, yet written in a way that facilitates understanding of sometimes difficult material, this book provides practical and working knowledge of how environmental policy analysis is conducted in t
After presenting the optimistic scenario for the usefulness of cost-benefit analysis in environmental economics, Graves (economics, U. of Colorado at Boulder) outlines some of its deficiencies. He dis
Presenting succinct, authoritative, alphabetically arranged entries on the major writers and texts that have imaginatively represented the American experience of war, this reference establishes the ra
