This volume collects 50 of the authors' columns published in Sports Business Journal from 2009 to 2015 on sports business topics related to marketing and sponsorship, the Olympics, sports in Canada an
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make th
The vast majority of student-athletes dreaming of athletic stardom won’t make it to the pros. Yet, the discipline and skills they’ve developed while balancing a sport and academics make th
