Mothers and infants exchanging gleeful vocalizations, married couples discussing their problems, children playing, birds courting and monkeys fighting have this in common: their interactions with others unfold over time. Almost anyone who is interested can observe and describe such phenomena. But usually scientists demand more. They want observations that are replicable and amenable to scientific analysis, while still faithful to the dynamics of the phenomena studied. This book provides a straightforward introduction to scientific methods for observing social behavior. Because of the importance of time in the dynamics of social interaction, sequential approaches to analyzing and understanding social behavior are emphasized. An advanced knowledge of statistical analysis is not required. Instead, the authors present fundamental concepts and offer practical advice.
Mothers and infants exchanging gleeful vocalizations, married couples discussing their problems, children playing, birds courting and monkeys fighting have this in common: their interactions with others unfold over time. Almost anyone who is interested can observe and describe such phenomena. But usually scientists demand more. They want observations that are replicable and amenable to scientific analysis, while still faithful to the dynamics of the phenomena studied. This book provides a straightforward introduction to scientific methods for observing social behavior. Because of the importance of time in the dynamics of social interaction, sequential approaches to analyzing and understanding social behavior are emphasized. An advanced knowledge of statistical analysis is not required. Instead, the authors present fundamental concepts and offer practical advice.
Behavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods do not require them, they work better with them. Key topics include devising coding schemes, training observers and assessing reliability, as well as recording, representing and analyzing observational data. In clear and straightforward language, this book provides a thorough grounding in observational methods along with considerable practical advice. It describes standard conventions for sequential data and details how to perform sequential analysis with a computer program developed by the authors. The book is rich with examples of coding schemes and different approaches to sequential analysis
Behavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods do not require them, they work better with them. Key topics include devising coding schemes, training observers and assessing reliability, as well as recording, representing and analyzing observational data. In clear and straightforward language, this book provides a thorough grounding in observational methods along with considerable practical advice. It describes standard conventions for sequential data and details how to perform sequential analysis with a computer program developed by the authors. The book is rich with examples of coding schemes and different approaches to sequential analysis
Understanding Statistics in the Behavioral Sciences is designed to help readers understand research reports, analyze data, and familiarize themselves with the conceptual underpinnings of statistical a
