Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about ho
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about ho
In an era of ever-expanding choices, HOW WE CHOOSE addresses the simple-yet-mystifying question : How do we know what we want? The answers are strange, impressive, and profound. Sheena Iyengar, a Col
