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Daniel Riffe,Stephen Lacy (Michigan State University),Brendan R. Watson,Jennette (University of Portland Lovejoy USA) (2)
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Stephen R. Watson (1)
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4筆商品,1/1頁
Decision Synthesis:The Principles and Practice of Decision Analysis
90折
作者:Stephen R. Watson  出版社:Cambridge Univ Pr  出版日:1988/01/21 裝訂:平裝
This book provides a synthesis of the theory of decision making and its practical application in decision analysis. Part 1 provides a detailed guide to the principles of decision theory. The authors introduce the literature on key ideas such as value theory, subjective probability theory and utility theory, and assess how these ideas, developed for individual decision makers, may apply to decision-making within organisations. Part 2 deals with the various strategies and techniques employed in decision analysis, and the application of decision theory in particular, documented cases. The authors also appraise the validity and usefulness of these procedures of decision synthesis. The book will be of interest to students and teachers of the theory and practice of decision analysis, and to psychologists, economists and operations researchers in universities and business schools; it will also be invaluable as a handbook to these and to professional managers in business and government, and to
定價:1689 元, 優惠價:9 1520
無庫存,下單後進貨(到貨天數約45-60天)
Analyzing Media Messages ― Using Quantitative Content Analysis in Research
作者:Stephen Lacy; Daniel Riffe; Brendan R. Watson; Frederick G. Fico  出版社:Routledge  出版日:2019/04/01 裝訂:精裝
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Analyzing Media Messages:Using Quantitative Content Analysis in Research
若需訂購本書,請電洽客服
02-25006600[分機130、131]。
Analyzing Media Messages:Using Quantitative Content Analysis in Research
滿額折
定價:2399 元, 優惠價:1 2399
無庫存,下單後進貨(到貨天數約45-60天)

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