In this work of popular history, Ewen & Ewen expose the pivotal developments that have made stereotypes a persistent, common language. Moving across centuries and continents in thirty eloquent vig
Typecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators—early social scientists—continues to shape how we see the world and to inform our mos
The Sonoran Desert of the southwestern United States and northern Mexico sizzles in the sun. Daytime temperatures commonly soar above [actual symbol not reproducible]. The parched, mineral earth gets
Discusses the evolution of style, from its former limited position in the ranks of the aristocratic elite to its pervasive role in everyday life, where it has become a vital mechanism for the transmis
A twenty-fifth anniversary edition examines the origins of the advertising industry and consumer society, chronicling the ways in which business has refined its search for new consumers by integrating
The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blist
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence p
