Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs—few of
The sales techniques that work best...have always worked best. An incisive look at four legendary sales pros, and how their strategies still apply today. "Sales theories come and sales theories
Sant, a sales and proposal consultant who has written many proposals for clients ranging from entrepreneurs to Global 500 companies, explains how to create a business proposal. After describing common
Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our custome
