3.4 billion rural consumers90 percent of them in Asia and AfricaA rapidly emerging middle classThis is the first comprehensive book highlighting the expanding consumer power of rural markets in develo
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-a
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due
Vitiligo is a disorder having a significant impact in dark skinned individuals. Along with the historical, cultural and psychological aspects of the disease the multifactorial pathogenesis of this dis
Vitiligo is a disorder having a significant impact in dark skinned individuals. Along with the historical, cultural and psychological aspects of the disease the multifactorial pathogenesis of this dis
