Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in t
This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ
This work presents a retrospective and prospective overview of research on marketing management issues, for advanced undergraduates, graduate students, academics, and practitioners in marketing. Organ